The white-hot search service signs a four-year deal with Primedia to sprinkle contextual ads in the publisher's Web of hobby pubs and Internet Guide s...
View articleMarketers using Google AdWords can target by regional areas. Read More...
View articleWhy spend on online marketing when you can hitch your wagon to a star -- especially a star with 42 million unique monthly visitors? Read More...
View articleLeFurgy and Scot McLernon named co-chairs of new IAB pop-up task force; Modem Media expands European management team; The Phelps Group hires two. Read...
View articleToo many marketers are trying to fix the wrong problem. Instead, direct energy and resources toward the three site issues that can vastly improve conv...
View articleThe Web search darling is considering an IPO offering that could value thecompany in the range of $15 billion and $25 billion. Read More...
View articleIf you sell products online and don't use search portal feeds, you're missing opportunities. Read More...
View articleEverybody wins: handheld manufacturers sell more units, service providers gain more subscribers, and customers report higher satisfaction rates. Read ...
View articleCoca-Cola, NHL launch mobile campaigns in the U.S.; Ford and P&G roll out SMS efforts in the U.K. Read More...
View articleOutbound e-mail is highly refined. Now, the coming improvements to the channel, including technologies that handle inbound customer queries with fines...
View articleSimilar legislation to Burns-Wyden Can Spam Bill remains stalled in House Energy and Commerce Committee. U.S. Senate Cans Spam Read More...
View articleHow much they're spendingand what they're buying – predictions for the big 2003 shopping season. Read More...
View articleHow online buyers and planners can dispel the doubts. Read More...
View articleMarketers and enforcers weigh in on the Can Spam act passed by the Senate. Read More...
View articleThe payoff for spammers lies in the 1 percent of recipients who give money as a response to an unsolicited commercial e-mail. Read More...
View articleHow smart e-newsletter analytics helped one publisher launch a whole string of ancillary businesses. Read More...
View articleWhy big agencies don't get interactive -- and why they probably never will. Read More...
View articleRevenue in AOL unit down due to continued slide in online unit'snarrowband subscribers; big marketing push expected. Read More...
View articleUPDATE: The telco giant withdraws two notices sent in error to business partners and customers asking for the IP addresses of all outbound SMTP server...
View articleThe search firm spent much of the year improving its search engines -- now it's spreading the word. Read More...
View articleThe Can Spam Act, including an amendment authorizing the FTC to plan a Do-Not-E-mail registry, gets a unanimous yes. Read More...
View articleCadient names Tierney to board; Annodyne Interactive adds four to client roster; Web marketer Ciceron hires one, promotes one. Read More...
View articleThe payoff for spammers lies in the 1 percent of recipients who give money as a response to an unsolicited commercial e-mail. Read More...
View articleFindWhat.com and aQuantive release earnings; Tholos Systems to launch larger-than-life interactive promotions; and an affiliate network aims to go mai...
View articleThe arrival of cross-carrier short codes, long a reality in Europe, makes it easier for marketers to engage U.S. mobile subscribers via their phones. ...
View articleMarketers prepare for the worst but fight on at the federal level as California's anti-spam law threatens common e-mail marketing practices. Read More...
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