Ebay Forms Unit to Court Brand Marketers
Media

Ebay Forms Unit to Court Brand Marketers

23y Pamela Parker

Ebay Forms Unit to Court Brand Marketers

Picking up the pieces after its ad sales rep deal with AOL expired, eBay gets more sophisticated. Read More...

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New Developments in Local Search, Part 1
Search

New Developments in Local Search, Part 1

23y Danny Sullivan

New Developments in Local Search, Part 1

Chuck the Yellow Pages! Search engines are bringing search local. Who's doing what and how SEM will change. Read More...

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A Growing Menu: Content-to-Go
Media

A Growing Menu: Content-to-Go

23y Susan Kuchinskas

A Growing Menu: Content-to-Go

Deepak Chopra and Fear Factor are among the latest to test the mobile content airwaves. Service providers hype the revenue opportunities. Marketers sw...

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Yahoo! Offers New Weapons In Anti-Spam Arsenal
Media

Yahoo! Offers New Weapons In Anti-Spam Arsenal

23y Pamela Parker

Yahoo! Offers New Weapons In Anti-Spam Arsenal

UPDATE: Yahoo! gives paying e-mail customers more ways to battle spam. Read More...

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Web Sites: Now, Built for Leads
Media

Web Sites: Now, Built for Leads

23y Susan Kuchinskas

Web Sites: Now, Built for Leads

Lead generation is more important than sales for most commercial sites, finds a new study, and marketers are wresting control of those sites from the ...

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NAI Links With IronPort's Bonded Sender Program
Email

NAI Links With IronPort's Bonded Sender Program

23y Zachary Rodgers

NAI Links With IronPort's Bonded Sender Program

E-mail infrastructure provider links with E-Mail Service Provider Coalition for sender whitelist. Read More...

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Down On the Farm
Media

Down On the Farm

23y Mark Redetzke

Down On the Farm

Rural South Dakota: who's the Luddite? Our own interactive agency media buyer. Read More...

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Google Further 'Defines' Search
Media

Google Further 'Defines' Search

23y Team ClickZ

Google Further 'Defines' Search

Baffled by bling-bling? Perplexed by prairie-dogging? Confused by carcooning? Google can help. Read More...

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Life Along The E-Mail Continuum
Email

Life Along The E-Mail Continuum

23y Paul Soltoff

Life Along The E-Mail Continuum

Improve e-mail metrics, every step of the way. Read More

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Execs & Accounts for October 20, 2003
Media

Execs & Accounts for October 20, 2003

23y Zachary Rodgers

Execs & Accounts for October 20, 2003

Alaska Airlines names digital agency of record; DVC Worldwide taps two to head relationship marketing practice; Rare Method signs two clients. Read Mo...

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Sell the Information-Gatherers
Marketing

Sell the Information-Gatherers

23y Sean Carton

Sell the Information-Gatherers

How people search. (It's more complicated than find, click, buy.) Read More...

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Monster To Debut Networking For Job Seekers
Media

Monster To Debut Networking For Job Seekers

23y Tessa Wegert

Monster To Debut Networking For Job Seekers

Wanting to build on the popularity of it job search site, the companynabbed Classmates.com's president and started its own service. Read More...

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Mailblocks to Marketers: We Can Be Friends
Media

Mailblocks to Marketers: We Can Be Friends

23y Rebecca Lieb

Mailblocks to Marketers: We Can Be Friends

Consumer anti-spam company reaches out to marketers. Read More...

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Addressee Unknown?
Marketing

Addressee Unknown?

23y Lydia Loizides

Addressee Unknown?

If there isn't a relationship, you don't have a customer. Read More

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Relevant Links Begin In Directories
Search

Relevant Links Begin In Directories

23y Fredrick Marckini

Relevant Links Begin In Directories

'There's a lady who knows/All that glitters is gold/And she's buying a page rank of seven...' Read More...

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MailFrontier Holds The Line Against Phishing
Media

MailFrontier Holds The Line Against Phishing

23y Susan Kuchinskas

MailFrontier Holds The Line Against Phishing

The Palo Alto, Calif.-based messaging security firm debuts its new Matador consumer app as a filter for fraudulent e-mails. Read More...

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Overture Locks in MSN
Media

Overture Locks in MSN

23y Team ClickZ

Overture Locks in MSN

The contract extension douses speculation that MSN would be reluctant to re-sign with the Yahoo! subsidiary. Read More...

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Victims of Success
Media

Victims of Success

23y Jonathan Jackson

Victims of Success

The graveyard of new product launches is a testament to the difficulty of getting anything new off the shelves. According to the authors of Lateral Ma...

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Wireless Watch for October 17, 2003
Media

Wireless Watch for October 17, 2003

23y Zachary Rodgers

Wireless Watch for October 17, 2003

Intel inside ringtones; NYTimes.com debuts mobile news;Treo 600 launches to acclaim. Read More...

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Wireless Gaining Subscribers Worldwide
Data insights

Wireless Gaining Subscribers Worldwide

23y Robyn Greenspan

Wireless Gaining Subscribers Worldwide

The untethered life holds great appeal as the number of global subscribers to wireless mobile, messaging, and Internet services grows. Read More...

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Layout and Visual Clarity: Not a Matter of Taste
Analytics

Layout and Visual Clarity: Not a Matter of Taste

23y Bryan Eisenberg

Layout and Visual Clarity: Not a Matter of Taste

Site design is more than eye candy. It's a powerful persuader. Read More...

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Is California Killing Affiliate Marketing?
Media

Is California Killing Affiliate Marketing?

23y Zachary Rodgers

Is California Killing Affiliate Marketing?

California's spam law appears to make companies liable for spam sent by their affiliates. The top pay-for-performance networks react to new legislatio...

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Big Ship, Slow Turn
Marketing

Big Ship, Slow Turn

23y Pamela Parker

Big Ship, Slow Turn

The DMA finally gives e-mail a heartfelt embrace. Is that a good thing? Read More...

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Yahoo! Adopts New Flash in a Flash
Media

Yahoo! Adopts New Flash in a Flash

23y Rebecca Lieb

Yahoo! Adopts New Flash in a Flash

Yahoo! is the first major publisher to accept ads in Flash 7.0. Early-adopter, or just way too early? Read More...

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Overture Locks in MSN
Media

Overture Locks in MSN

23y Beth Cox

Overture Locks in MSN

The contract extension douses speculation that MSN would be reluctant to re-sign with the Yahoo! subsidiary. Read More...

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Think Negative
Paid Search

Think Negative

23y Kevin Lee

Think Negative

When the objective is not to display your ad, the negative match is your friend. How to select and deploy negative terms for Google and Overture campa...

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Execs & Accounts for October 17, 2003
Media

Execs & Accounts for October 17, 2003

23y Zachary Rodgers

Execs & Accounts for October 17, 2003

Ericka Nelson joins interactive marketer Optiem; Sendmail hires two execs, names two directors. Read More...

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