AOL Buffs Up Search With Help From Google
Media

AOL Buffs Up Search With Help From Google

23y Brian Morrissey

AOL Buffs Up Search With Help From Google

The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Read More...

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Web Scammers Agree to Pay $815,000
Media

Web Scammers Agree to Pay $815,000

23y Roy Mark

Web Scammers Agree to Pay $815,000

FTC says bulk e-mailer deceptively guaranteed consumers credit cards. Read More...

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Amazon Capitalizes on Microsoft Office XML
Media

Amazon Capitalizes on Microsoft Office XML

23y Team ClickZ

Amazon Capitalizes on Microsoft Office XML

A new add-on developed by Amazon for Microsoft's forthcoming Office2003 productivity suite will give Office users access to Amazon from within their O...

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Overture Shareholders OK Yahoo! Bid
Media

Overture Shareholders OK Yahoo! Bid

23y Team ClickZ

Overture Shareholders OK Yahoo! Bid

The search firms' stakeholders overwhelmingly accept a $1.6B acquisition bid. Read More...

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Clean Up Your Own Backyard
Email

Clean Up Your Own Backyard

23y Paul Soltoff

Clean Up Your Own Backyard

Positioning yourself as a spam fighter is popular. What’s really being done to solve the problem? Read More...

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Questions for Privacy Advocate Richard M. Smith
Media

Questions for Privacy Advocate Richard M. Smith

23y Zachary Rodgers

Questions for Privacy Advocate Richard M. Smith

You never know who'll fall under Richard Smith's watchdog eye, but he certainly has a knack for finding the bad guys. In a recent talk with ClickZ, Sm...

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Contextual Advertising, Part 1 of 2
Search

Contextual Advertising, Part 1 of 2

23y Fredrick Marckini

Contextual Advertising, Part 1 of 2

Why contextual ads? Why now? And, why there's no offline equivalent. Read More...

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MSN Drops LookSmart
Media

MSN Drops LookSmart

23y Brian Morrissey

MSN Drops LookSmart

UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Read More...

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Execs & Accounts for October 6, 2003
Media

Execs & Accounts for October 6, 2003

23y Zachary Rodgers

Execs & Accounts for October 6, 2003

FEMA taps J. Walter Thompson Atlanta as its full-service agency of record; NetCreations promotes Talierico to head of new market research division; IA...

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Where Brand and Direct Intersect
Marketing

Where Brand and Direct Intersect

23y Gary Stein

Where Brand and Direct Intersect

Advertising isn't either brand or direct at the intersection of experience and interaction. Read More...

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The Deadly Duo: Spam and Viruses, September 2003
Data insights

The Deadly Duo: Spam and Viruses, September 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, September 2003

The spam volume has risen, thanks to the proliferation of unwanted political messages that are being cast across the Internet. Read More...

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NetCreations Creates Survey Arm
Media

NetCreations Creates Survey Arm

23y Brian Morrissey

NetCreations Creates Survey Arm

Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Read More...

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The New Communities
Marketing

The New Communities

23y Sean Carton

The New Communities

Models like Friendster, Ryze and Deanlink are milestones on the road to what could be the most powerful online marketing model yet. Read More...

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Keyword Research: Optimization for Conversion
Analytics

Keyword Research: Optimization for Conversion

23y Bryan Eisenberg

Keyword Research: Optimization for Conversion

Keywords and -phrases can be your most powerful conversion tool. How to use them to your best advantage. Read More...

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Google to Expand Keyword Matching
Media

Google to Expand Keyword Matching

23y Brian Morrissey

Google to Expand Keyword Matching

The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Read More...

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Biz Leaders Prefer Web
Audience

Biz Leaders Prefer Web

23y Robyn Greenspan

Biz Leaders Prefer Web

A pair of studies reveal that high-ranking global execs turn to the Web before any other medium. Read More...

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Searching For Holiday Profits, Part 3: Landing Page Optimization
Paid Search

Searching For Holiday Profits, Part 3: Landing Page Optimization

23y Kevin Lee

Searching For Holiday Profits, Part 3: Landing Pag...

Don't ignore what happens after the click! Read More...

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AOL Black Focus: More Audience Segments
Media

AOL Black Focus: More Audience Segments

23y Brian Morrissey

AOL Black Focus: More Audience Segments

An expanded African-American section to better target the audience. Read More...

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VeriSign Shuts Down Site Finder
Media

VeriSign Shuts Down Site Finder

23y Zachary Rodgers

VeriSign Shuts Down Site Finder

UPDATE: Bowing to demands from ICANN, the registry suspends its controversial 'wildcard' servicepending an investigation of its ramifications. Read Mo...

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WirelessWatch for October 3, 2003
Media

WirelessWatch for October 3, 2003

23y Zachary Rodgers

WirelessWatch for October 3, 2003

Reebok deploys a 'whodunit' mobile promo; a new program for ad-embedded games launches; SMS to find footing sooner. Read More...

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Execs & Accounts for October 3, 2003
Media

Execs & Accounts for October 3, 2003

23y Zachary Rodgers

Execs & Accounts for October 3, 2003

ValueClick's AdWare subsidiary signs McCann-Erickson WorldGroup; Matt McMahon joins a search marketing firm as VP of media operations; MBS names a VP ...

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Are You Ready for Your Close-Up?
Marketing

Are You Ready for Your Close-Up?

23y Rebecca Lieb

Are You Ready for Your Close-Up?

Election year is imminent. Politicians are vilifying marketers. Marketers are becoming careful about the company they keep. Read More...

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Rich E-Mail: In-Line For Rollerblade
Email

Rich E-Mail: In-Line For Rollerblade

23y Heidi Anderson

Rich E-Mail: In-Line For Rollerblade

The skate manufacturer glides into rich e-mail marketing. Read More...

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LookSmart Enters Paid Listings Fray
Media

LookSmart Enters Paid Listings Fray

23y Brian Morrissey

LookSmart Enters Paid Listings Fray

The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Read More...

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Sounds Like A Great Idea
Media

Sounds Like A Great Idea

23y Tessa Wegert

Sounds Like A Great Idea

Audio branding isn't just for TV or radio. Read More

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HP to Consumers: "You Ought to be in Pictures"
Media

HP to Consumers: "You Ought to be in Pictures"

23y Pamela Parker

HP to Consumers: "You Ought to be in Pictures"

The company shows off what can be accomplished with its digitalphotography products. Read More...

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Personalized Holidays
Analytics

Personalized Holidays

23y Jack Aaronson

Personalized Holidays

Crafting personalized offers for personal holidays. Read More

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