Email is still the preferred way to receive promotions and marketing offers, says research by Adobe. A whopping 63 per cent of consumers prefer to be ...
View articleOrangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we'...
View articleTopping the viral video chart this week is Taylor Swift's duet with Friends star Lisa Kudrow. The pair sang Pheobe's signature tune Smelly Cat togethe...
View articleBrands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleHow can brands appeal to millennials? Take a leaf out of Pepsi Max's book, and offer festival-goers a drone to find their lost friends. Read More...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleThe percentage of online sales completed through mobile devices may have reached a plateau, according to new research. The latest data from IMRG and C...
View articleGoogle's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...
View articleNew research shows that three very specific things make emails ‘must reads’. But what are they, and how can marketers take advantage? Read More...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleWe spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies b...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleIf you’re a bloke and you get the urge to sing along to a power ballad in public, just go with it suggests McCoy’s new campaign which urges men to bre...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleIn its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View article1995: Bill Gates launches Windows ‘95, aiming to convince every office in the world that they need it. What was the best way to do this? Hire Friends ...
View articleWhat’s not to love about this young girl enthusiastically dancing around her house to Elton John’s ‘Tiny Dancer’? Read More...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleFor markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...
View articleBritish Heart Foundation’s latest campaign, which has the tagline ‘Heart disease is heartless’, aims to hit viewers emotionally across multiple digita...
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