Is being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleAt many glossy conferences he's attended, Dana's wondered: If the Armani-clad CEO speaking has so many great new ideas, why isn't he back at the offic...
View articleWhat do you know that others would like to? Sharing your expertise is an effective -- and inexpensive -- way to impart credibility to yourself and mar...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
View articleConsumers are willing to give up some personal information to participate in a promotion, a new study finds. Read More...
View articleDespite 4Q charges, 24/7 Media says it will meet its own earnings estimates. Read More...
View articleContent player TheDial aims to spur adoption of streaming ads, by creating technology to measure them. Read More...
View articleDoctors have no problem using the Internet, they're just waiting for the Internet industry to show them how it will help provide value and better care...
View articleThe loyalty marketing firm hopes two separate companies will each have stronger focus. Read More...
View articleIn an environment in which portal deals have fallen out of fashion, the fashion e-tailer renews its agreement with Yahoo! Read More...
View articleWomen are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you'...
View articleThomas Mann, 1929 Nobel laureate, once said: "A writer is someone for whom writing is more difficult than it is for other people." Kathy explains why ...
View articleTravel sites are among the top sites on the Internet when it comes to customer satisfaction, according to cPulse. And among travel sites, niche sites ...
View articleTesting is the mantra of the email marketing world, and there are so many variables to be tested. Here's an element that hasn't received much attentio...
View articleBut 64 percent of Internet retailers plan to spend the bulk of their addollars online this year. Read More...
View articleWAP hasn't really lived up to everyone in the industry's expectations. However, there are some types of WAP services and sites that are genuinely usef...
View articleMatchLogic's database marketing division will give a boost to the rich media e-mail start-up. Read More...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleResearch by Gartner Group, PC Data and Goldman Sachs found that Internet shoppers will increase the amount they spend online this year, although store...
View articleA month-long campaign takes a jab at ISP market leader AOL by promising an alternative to a "dumbed-down version" of the Web. Read More...
View articleNobody knows yet what marketing on devices like Palms or cell phones will look like. Many rules of e-marketing might not apply because a handheld is m...
View articleThe online advertising industry giant cuts its workforce, amid major contractions in the sector. Read More...
View articleWhile everyone is so busy mortgaging their futures to raise the cash to buy the technology to look the same, nobody is investing in the words that wil...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleHoliday gift giving becomes a mad race to match up a long list of friends, family members, and colleagues with a creative list of gifts you hope they'...
View articleHow is your e-business going to celebrate the holiday season? How about playing "Dreidel for Jobs"? The winner stays employed, the losers get pink sli...
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