Last year, a total of 19 Internet companies paid top dollar for premiumspots on the Super Bowl telecast. So far this year only four dot-coms are inthe...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleThe major presidential candidates -- with one notable exception -- signed up to insert brief campaign messages into upcoming e-mail newsletters. Read ...
View articleCutting costs is not helping Internet companies become profitable, according to a study by Getzler & Co., Inc., a New York-based turnaround firm, whic...
View articleDenying that market conditions prompted the move, TMP Worldwide ends In2's days as an independent unit. Read More...
View articleThe industry breathed a sigh of relief as the ad giant turned a profit, despite a harsh quarter for online advertising. Read More...
View articleOnline promotional marketer ClipACoupon.com will provide its geographically targeted coupons on wireless content service AvantGo. Read More...
View articleTaking a "code-and-fix" approach to development is quite common in small companies - you see it all the time in start-ups. And you can understand why....
View articleAnother example of direct mailers leveraging offline strengths on the Web. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
View articleMarkets are not rational. Markets are based on mass psychology and, sometimes, mass psychosis. Last year's bull market in Internet stocks was a psycho...
View articleTom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articleYou've no doubt heard about the Pizza Hut rocket. Talk about a brand blast! Marketers are always looking for new ways to give a brand a big liftoff. B...
View articleCall him "The Link Mensch." Everyone else does. Why? Because the man lives links. All day, every day, he builds links. And he's been doing it for six ...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleThe demand for profitability brought about by the stock market meltdown is causing many dot-coms to re-examine their business models, monetizing at ev...
View articleDana's not talking politics today. Well, not exactly. When Pete Townshend sings, "The party on the left is now the party on the right," he's saying th...
View articleWeird question? Yes and no. We know that computers are good at storing and displaying information, connecting us with others, and crunching numbers. B...
View articleDo you have more time on your hands than money in the bank? More creativity to spend than cash? Then this column's for you. In it, Marcia will be addr...
View articleCMGI takes another step to align its operating companies, with AdForce bringing to the network service company its worldwide platform for fast deliver...
View articleInternet users still prefer the good old-fashioned store when it's time to buy, according to PricewaterhouseCoopers. But Harris Interactive says more ...
View articleThe deal continues Wink's trend of partnering with advertising agencies to expand the use of its interactive TV ads. Read More...
View articleA CMGI worried about profits brings two of its companies together. Read More...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
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