Affiliate marketers are ready to embrace alternative affiliate marketing channels. Joel reveals a newly emerging category, one yet to be named. Whatev...
View articleThe perennial question about rich media and all online advertising is this: Is it branding or is it direct marketing? The answer, of course, is that i...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleThe name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...
View articleMXG Media, the publishers of MXG Magazine (formerly moXieGirl), MXGtv, and the newly re-launched MXGonline.com, on Thursday kicked off amulti-million ...
View articleIn a classic marriage of the traditional and the Internet age, 53-year-oldmarketing firm Cronin and Co. onThursday teamed up with interactive agency B...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleDana sees a link between AOL's alleged "upgrade from hell," the lawsuit against DoubleClick, and the rise of John McCain. Marketers are so anxious to ...
View articleFlycast Communications, the ad networkowned by CMGI that's being folded intosister company Engage Technologies, onThursday inked a deal to provide ad ...
View articleInteractive agency Siegel & Gale this week dropped the "&" from itsname, and kicked-off a $6 million advertising campaign to promote itselfand its new...
View articleWhat happens when a planner finds out he's willing to pay only $3 million for a portal deal pitched by a sales rep for $20 million? When evaluating an...
View articleQuoteMedia.com, a provider offinancial analytical tools, on Thursday tapped DoubleClick to serve and sell its ads. Read More...
View articleInteractive agency Agency.com onThursday kicked off its new wireless practice, which will occupy 40employees in the company's London, Singapore, Amste...
View articleEWRX, a company that operates specialtyautomotive sites, and whose name is pronounced e-works, this week chose CMGI-owned Adsmart to rep its sites, jo...
View articleGames, unlike the web, are immersive experiences that capture the user completely. What if games had ads? They could build frequency and be targeted e...
View articleNew York-based GiSCO israising a stink after having been turned away from buying TV advertisingon Time Warner cable systems in itsregion because the m...
View articleBuilding on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced anextension of their relationship, which ...
View articleMagnifi, a business-to-business company serving ad agencies and marketers,this week launched Magnifi.com, a freecontent and information portal, that a...
View articleInternet measurement firm MediaMetrix on Wednesday took a step toward expanding its internationalcapabilities, with the acquisition of Sifo Interactiv...
View articleFlashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desi...
View articleDot-com companies began the fourth quarter with an adspending explosion, spending $473 million in the month ofOctober alone, up more than 500 percent ...
View articleSure, it's not Christmas, but more than 11 million Americans will make a Valentine's Day purchase online this year, according to a survey by Ernst & Y...
View articleAs the Internet becomes the public record of our time, more and more of that record is being routinely lost. Most news stories are lost forever after ...
View articleCoolsavings made quite a splash by bringing coupons to the web. Now the real competition begins. Carol Wright, Val-Pak, and all the other coupons that...
View articleFootlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Onlin...
View articleThink back to the first time you bought something on an auction site and remember how it felt. It was pretty fun, wasn't it? Now businesses are gettin...
View articleE-mail marketing firm MessageMedia on Tuesday named Grey Advertising as the charter partner inits Agency Alliance Program, aimed at boosting the compa...
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