You've been doing business with a site for quite some time. Month after month, client after client, there are some sites you always seem to bump up ag...
View articleCompetitive Media Reporting (CMR), which delivers competitive advertisinginformation to agencies, advertisers, broadcasters and publishers, isbringing...
View articleMarketing firm Bounty SCA WorldwideTuesday signed on with 3Buddies.com, Children's Television Workshop, Fuji Film, and Seattle Filmworks, to marketfre...
View articleThe four-year-old Internet AdvertisingBureau this week took a big first step -- the hiring of a generalmanager, Larry Kaufman, the former vice preside...
View articleFrench online audience measurement firm Médiamétrie has teamed with ACNielsen eRatings.com and Netratings to launch a new tracking, advertising and us...
View articleTodd spent 15 years crafting information for a daily newspaper before going digital. He knows what large media companies should be doing, like riding ...
View articleForrester says, "Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email oper...
View articleTime Warner's Entertaindom.com, arecently-launched entertainment site, on Monday expanded its relationshipwith ad services firm L90, which includesa y...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
View articleMost people still think of Sculley as a schmo, or worse, naove. He tried to follow Steve Jobs at Apple and later burnished the image of Spectrum Infor...
View articleSpam aside, it's getting harder and harder to wade through your inbox and find some nugget of value in the stuff to which you've actually subscribed. ...
View articleBET.com, the content portal started by BETHoldings II and aimed at African-Americans, launched on Monday, along witha supporting $8 million advertisin...
View articleMike has decided to write something good about the web for a change. What has occasioned this new direction and spared you his grousing about the web ...
View articleA report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View articleCommunications site eFax.com on Monday joined DoubleClick's new mass-reach,discount-oriented advertising network, the Sonar Network, and announced pla...
View articleJoel takes a look at some of the less obvious affiliate marketing plays - virtual storefronts. Of course, every dot-com from Amazon to eToys to Pets.c...
View articleDespite the fact that Al Gore invented the Internet, and thatwould-be politicians are accustomed to spending gobs of money on TV andradio advertising ...
View articleWhen Dana mentioned his 11-year-old daughter was asked for her email address on a warranty card, it struck a chord with MessageMedia's permission advo...
View articleThese are challenging times for small online businesses. With the advent of price-comparison agents and competition between big players like Wal-Mart ...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articleSpending on E-mail marketing, which amounted to $898 million last year,will increase 417 percent to reach the $4.6 billion level by 2004,according to ...
View articleHere's a radical idea: When you get an email from a prospect, rethink what's on your web site. Because most people only resort to email when they can'...
View articleAdvertising industry leader DoubleClick is facing no fewer thanfour lawsuits alleging its privacy practices are unlawful, according todocuments filed ...
View articleThe marriage between the Internet and travel consumers has never been stronger, and brick-and-mortar travel agencies are paying the price, according t...
View articleThe National Basketball Association and USA Networks on Friday struck amulti-year multi-media deal aimed at driving traffic and commerce at NBA.com. R...
View articleMarket research firm PC DataOnline and advertising tracking company Leading Web Advertisers (LWA)this week partnered to develop a service that helps a...
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