With all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleIf you're selling cars, cola, cereal or beer, it's getting hard to be heard above the dot com din. TV ad rates are going through the roof because dot ...
View articleAffiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleThe Net is set to become the media that for the first time seriously splits people into groups based on their economic status. A recent AC Nielsen stu...
View articleThis is no day to talk business. (Yes, I'd like more white meat, please.) This is a day to give thanks, and we who work on the web have more reasons t...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleConsumers expect to save money by making purchases online this holiday season, but delivery and customer service hold the key to keeping e-consumers h...
View articleHyperlinks are what make the web different from other media. They came from the mind of Ted Nelson, but were first implemented and demonstrated by Tim...
View articleDoes the online advertising universe need yet another industry organizationto bring cohesion and a sense of order? Read More...
View articleIncentive e-mail company Epidemic Marketing is set to launch thisweek with viral marketing technology that enables e-mail users to earnmonetary reward...
View articleBoston-based marketing company Bronnercom will invest $8.2 million in newoffice space and equipment at its New York City location. Read More...
View articleSean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...
View articleE-commerce companies this holiday season are spending billions inadvertising, attracting millions of potential customers and then driving mostof them ...
View articleInteractive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...
View articleAd sales company Cybereps has signed exclusive agreementswith AutoWorld and iOwn.com. Read More...
View articleOpt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...
View articleOnline price comparison service DealPilot.com a new online marketingcampaign to promote its newest price comparison software, DealPilot Express. Read ...
View articleInternet advertisers pay a lot of attention to segmentation based on income, education, age, gender, and even psychographics. One of the most striking...
View articleMediaCom was named off-line agency of record for TicketmasterOnline-CitySearch Inc. and will handle national off-line media planning andbuying. Read M...
View articleGermany's InternetMedia House.com AGshares surged almost 10 percent after the company said it bought a majoritystake in advertising agency INTERACTIVE...
View articleE-commerce ad network WiseAds New Media Inc. said that shoppingguide site Epinions.com signed on as a networkpartner. Read More...
View articleBringing Internet connectivity throughout the household will allow the emerging market for Residential Gateway hardware to reach $4.7 billion worldwid...
View article"Even though I walk through the valley of the shadow of death, I fear no evil; for thou art with me; thy rod and thy staff, they comfort me." (Psalms ...
View articleInternet classifieds company AdOne LLC has acquired Franchise Solutions, an Internetaggregator of franchise and business opportunity advertising for t...
View articleCorporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...
View articleHere's a switch. WorldSpy launched as a free ISP thatdoes not feature pop-up or banner advertising. Read More...
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