ePHONE Telecom Inc. has retained Capital Research Group Inc. asits financial public relations firm. Read More...
View articlePolitics.com Inc. signed an exclusive advertising rep agreement with 24/7 Media Inc. Read More...
View articleDoubleClick Inc. said it signed 88domestic and 16 international clients for its DART (Dynamic AdvertisingReporting and Targeting) technology during th...
View articleDirect mail marketing company ADVO Inc. and Web coupon and marketingpromotion site CoolSavings are teaming up to launch anintegrated marketing initiat...
View articleHave you ever tried to climb the corporate ladder only to realize that every step you take up the food chain leaves you with yet another step to go? U...
View articleA new survey of advertisers indicates that while 66 percent of respondentsare still spending more on traditional media, 19 percent currently have anev...
View articleInteractive agency Modem Media Poppe Tyson Inc.posted third quarter net income of $1.31 million, or 12 cents per share,compared to a loss of $1.13 mil...
View articleIn an unprecedented public relations gamble, Metabolife has posted its own video recording of an ABC "20/20" interview of CEO Michael Ellis by reporte...
View articleInteractive agency K2 Design Inc. posted net income for thethird quarter of $266,000, compared to a loss for the same period last yearof $339,000. Rea...
View articleOnline loan marketplace LendingTree Inc. selected Mullen as the agency of record for thecompany's $50 million national advertising account. Read More...
View articleAdTech starts Monday in New York, and Dana will be there for you. Before he goes, a review of two books on the essence of good marketing. Both are wel...
View articleA thousand pundits will tell you that the journey to small business success is powered by passion and vision. That's true. In part. However, passion a...
View articleSelfCare.com selected Mediaplex for its online marketingprogram and will use the company's mobile Java objects technology MOJO andits alliance with Do...
View articleDoubleClick Inc. said that it hascompleted its merger with NetGravity Inc. following approval by thestockholders of NetGravity Read More...
View articlePatients want to interact with their physicians using Web sites and e-mail, but doctors are missing out on the opportunity, according to Cyber Dialogu...
View articleSpanish language retailer Español.com officially launched and said itplans a$10 million advertising campaign targeted at the U.S. Latino market, Puert...
View articleOnline ad network Adsmart said that its NetFuerza division,added five new sites recently and now, represents 59 sites totaling 40million monthly impre...
View article2 Guys Who Do Ads Inc. in New York said it has been named the first agency ofrecord for weather insurance operation RainDay.com and said billings aree...
View articleThe portals we know today will probably not exist 12 months from now, thanks to the appearance of true Internet-based one-to-one communication. Consum...
View articleWhat's among your least-favorite activities in everyday life? Listening to a life insurance sales pitch ranks up there with going to the dentist or de...
View articleMarket research company Harris Interactive signed anagreement with Olympic Properties of the United States (OPUS) to become theexclusive supplier of m...
View articleOnline marketing company and ad network Media Inc. is offering a millenniumsponsorship package called "Win Your Ultimate New Year Resolution" promotio...
View articleDana thinks discussing politics is about as much fun as getting a tooth pulled without anesthesia. He finds business more fun, too, partly because cha...
View articleE-mail marketing software company Socketware Inc. and Brightware Inc., a supplier of customerassistance software, formed an alliance to jointly promot...
View articleTom has a coffee maker thatmakes espresso, cappuccino and a bunch of other stuff. But he doesn't use all the features because it's not intuitive. Whet...
View articleLycos Inc. launched a network-wide rewardsprogram built in conjunction with Netcentives Inc., a provider ofInternet loyalty programs. Read More...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship management and direct marketing services,closed on a private placement of approxima...
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