Modem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleCustomers are two-timing us! Worse yet, they're giving permission to just about anyone who comes knocking. Want to ignite that passion and feel the he...
View articleInteractive Pictures Corp., a provider ofimmersive imaging for the Internet, has been selected by TicketmasterOnline-CitySearch to deliver IPIX images...
View articleCosmetics site eve.com launched a national advertisingcampaign using delicate representations from nature to convey high-end beautyand portray eve.com...
View articleNo court has ever held that a hyperlink is illegal, or can be enjoined by the site being linked. Hyperlinks are, after all, part of the nature of the ...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleAdForce Inc. , a provider of centralized,outsourced ad management and delivery services, signed an agreement with Language Force Inc., a technologydev...
View articleInfonautics Inc. and ESPN The Magazine signed a direct marketing agreement in conjunction with Infonautics' latestonline information service, Sports S...
View articleInteractive agency Modem Media.Poppe Tyson Inc. reportedsecond-quarter net income of $581,000, compared to a loss of $768,000 in thesame period a year...
View articleShowstar Online.com Inc. selectedhigh-tech public relations agency Neale-May & Partners and advertisingagency Bozell Worldwide to promote the launch o...
View articleCosmoz.com signed an exclusive advertisingagreement with 24/7 Media to generate traffic and adrevenue for the Cosmoz.com site and its network, includi...
View articleGreat customer support is vital... Customer support is our sole concern The customer is always right... Sound familiar? We've all heard these lines fr...
View articleHealthcare information provider WebMD Inc. launch a global branding effortand named Ogilvy & Mather Worldwide as its adagency of record. Read More...
View articleIt's a good time to be a public relations professional. Lots of great opportunities with ad agencies. If you don't like schlepping software a la Silic...
View articleOrganic Media, the full-service onlineadvertising and media management arm of Organic Inc., was selected as onlineagency of record by Internet music r...
View articleA survey of parents with school-age children by the National Retail Federation found that 14.1 percent plan to use the Internet to aid their back-to-s...
View articleLike Californians rolling in their seats from a light earthquake out at sea, Internet stock analysts are looking at each other funny these days. Compa...
View articleUntil now it's been ok to write your direct response emails any old way. But customers are flooded with email. So you have less of their attention. Ni...
View articleeCom eCom.com Inc. began an ad campaign onLycos and launched a national syndicatedprize game for eCom eCom Trading Club members. Read More...
View articleListen up, media planners, Tom's going to share the secret of his success in the office world. You see, there's certain software tools he likes on his...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleOnline and Internet services scored the biggest gains in ad spending ontraditional media in the first quarter, according to Competitive Media Reportin...
View articleAltaVista was expected to award itsplanned $50 million-plus branding campaign to Wieden & Kennedy, according topublished reports. Read More...
View articleDigital Chef, an online retailer of specialty food, kitchenware and othercooking related products, is changing its name to Tavolo, Italian for table, ...
View articleOne of the most enduring assumptions about the Internet is that its sheer scale promotes liberty. But as everyone in Internet commerce knows, the Inte...
View articleLike many of you, Martin got a $10 voucher from Amazon.com for future book purchases. But his friend got one for $16. A more valuable prospect? Until ...
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