The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleExpedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, cus...
View articleA look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...
View articleBeing able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Read More...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleFacebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...
View articleThe blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleEvery brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicabl...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleIt's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleE-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...
View articleThere are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social net...
View articleIn many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleThese 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleIf you're considering taking a job at a new tech start-up, here are some things to consider to help decide if the company will be a good fit for you. ...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleOn day five of the FIFA cup world 2014, we take a look at how brewers like Budweiser, Heineken, Halewood and Fuller’s are ramping up digital activity ...
View articleNew advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...
View articleA traffic-stopping giant octopus, a pruned Amazon rainforest and now a caged ‘traitor’ – British betting agencies continue their conversation-inducing...
View articleIf you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...
View article