Over 90% of SME websites not optimised for mobile
Headline News

Over 90% of SME websites not optimised for mobile

12y Lucy Smeddle

Over 90% of SME websites not optimised for mobile

According to new data from the website creation experts at Basekit, a massive 91% of small and medium-sized businesses are not configured to allow acc...

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Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers
Ecommerce

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

12y Lisa Lacy

Pepsi Max Brings Unbelievable Videos and a Bus She...

The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...

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5 Things Hollywood Can Teach You About Better Content Marketing
Media

5 Things Hollywood Can Teach You About Better Content Marketing

12y Matthew Kumin

5 Things Hollywood Can Teach You About Better Cont...

With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expe...

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Custom Email Marketing Reports: A Huge Step Toward Better Results
Advanced Email Marketing

Custom Email Marketing Reports: A Huge Step Toward Better Results

12y Justin Williams

Custom Email Marketing Reports: A Huge Step Toward...

Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So ...

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We’re All Mobile Marketers Now
Social

We’re All Mobile Marketers Now

12y Marko Muellner

We’re All Mobile Marketers Now

Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...

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Animal rescue group #muttbombs Instagram users as part of new campaign
Acquisition

Animal rescue group #muttbombs Instagram users as part of new campaign

12y Rebecca Horsley

Animal rescue group #muttbombs Instagram users as ...

An animal rescue charity, Dallas Pets Alive, is exploring an innovative new way of getting its dogs rehomed. Read More...

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Can a Flat Design Lead to Increased Conversions?
Acquisition

Can a Flat Design Lead to Increased Conversions?

12y Tim Ash

Can a Flat Design Lead to Increased Conversions?

The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat ...

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Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy
Automation

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are...

12y Kevin Miller

Marketing Automation and Olympic Figure Skating: W...

There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...

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Paid and Earned Media Unite for Award-Winning Oscars Performance
Social

Paid and Earned Media Unite for Award-Winning Oscars Performance

12y Susan Kuchinskas

Paid and Earned Media Unite for Award-Winning Osca...

Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...

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4 Ways to Enhance Digital Customer Experience in China
Asia

4 Ways to Enhance Digital Customer Experience in China

12y Elisa Harca

4 Ways to Enhance Digital Customer Experience in C...

E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...

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Adap.TV Extends Audience Path Programmatic Buying to Linear TV
Display Advertising

Adap.TV Extends Audience Path Programmatic Buying to Linear TV

12y Liva Judic

Adap.TV Extends Audience Path Programmatic Buying ...

Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...

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#GoingCommando never felt so liberating with charity campaign
Acquisition

#GoingCommando never felt so liberating with charity campaign

12y Huw Jenkins

#GoingCommando never felt so liberating with chari...

John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness fo...

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Brands must engage on Twitter or risk losing 15% of new followers
Headline News

Brands must engage on Twitter or risk losing 15% of new followers

12y Lucy Smeddle

Brands must engage on Twitter or risk losing 15% o...

Follower retention metrics and management are more important than ever as businesses invest in Twitter advertising to increase the size of their commu...

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Glenlivet and Sundance Showcase Notable Men as Novice Drinkers
Media

Glenlivet and Sundance Showcase Notable Men as Novice Drinkers

12y Lisa Lacy

Glenlivet and Sundance Showcase Notable Men as Nov...

"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...

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How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms
Email

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechani...

12y Jeanne Jennings

How I Learned to Stop Worrying and Love Prominent ...

The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad th...

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Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age
Marketing

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digi...

12y ClickZ News Staff

Spotlight on TD Ameritrade's CMO: Building a New B...

ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...

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How Capturing Consumer Intent Creates Better Advertising
Search

How Capturing Consumer Intent Creates Better Advertising

12y Eric Wheeler

How Capturing Consumer Intent Creates Better Adver...

The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...

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Man Utd use Google+ Hangouts to stream fans' faces at matches
Acquisition

Man Utd use Google+ Hangouts to stream fans' faces at matches

12y Lucy Smeddle

Man Utd use Google+ Hangouts to stream fans' faces...

Man Utd has partnered with Google in an innovative new digital competition to give football fans the chance to appear pitch-side at Old Trafford on di...

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Go Long-Tail for Your SEO Strategy in China
Asia

Go Long-Tail for Your SEO Strategy in China

12y Eddie Choi

Go Long-Tail for Your SEO Strategy in China

If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...

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#Oscars Night Is on for ABC and Twitter
Display Advertising

#Oscars Night Is on for ABC and Twitter

12y Liva Judic

#Oscars Night Is on for ABC and Twitter

Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...

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Emotive video from SOS Children goes viral
Acquisition

Emotive video from SOS Children goes viral

12y Lucy Smeddle

Emotive video from SOS Children goes viral

A new video campaign from SOS Children's Nordic branch that aims to raise awareness for Syrian children facing the harsh realities of winter has racke...

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Saks Doles Out 6-Second Beauty Tips in #Saksin6
Ecommerce

Saks Doles Out 6-Second Beauty Tips in #Saksin6

12y Lisa Lacy

Saks Doles Out 6-Second Beauty Tips in #Saksin6

The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Read More...

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Mobile sales experience 2,000% growth in 3 years
Headline News

Mobile sales experience 2,000% growth in 3 years

12y Lucy Smeddle

Mobile sales experience 2,000% growth in 3 years

New data released by IMRG and Capgemini has revealed the overwhelming influence of mobile devices on the online sales market over the past few years, ...

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Sprint’s Oscars Twitter Party Invites the Whole "Framily"
Social

Sprint’s Oscars Twitter Party Invites the Whole "Framily"

12y Lisa Lacy

Sprint’s Oscars Twitter Party Invites the Whole "F...

To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...

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It’s OK for the Old Dinosaurs to Die
Analytics

It’s OK for the Old Dinosaurs to Die

12y Jack Aaronson

It’s OK for the Old Dinosaurs to Die

If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...

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6 Reasons Why Search Clicks Are Undervalued
Paid Search

6 Reasons Why Search Clicks Are Undervalued

12y Kevin Lee

6 Reasons Why Search Clicks Are Undervalued

Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...

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Employee Advocacy Doubles Effectiveness of Marketing
Social

Employee Advocacy Doubles Effectiveness of Marketing

12y Russ Fradin

Employee Advocacy Doubles Effectiveness of Marketi...

Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing progra...

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