Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...
View articleGiven the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions f...
View articleWhile marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at ...
View articleClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marke...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleIt will challenge marketers in the country to bring more focus and clarity to digital. Read More...
View articleHollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...
View articleDove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to th...
View articleColumnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use ...
View articlePLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleIn 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...
View articleThe video advertising experts at Unruly have revealed the Top 20 Global Social Video Ads Chart of 2013, which ranks branded ads according to how many ...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
View articleThe key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...
View articleData coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally ...
View articleNot only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger cu...
View articleSalesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...
View articleIf you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save ...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleA new campaign from Goldieblox is urging people to get over old-fashioned ideas that pink, pretty dolls and cooking sets are for girls and blue, pract...
View articleSometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media ...
View articleDigital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to ...
View articleThe Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever...
View articleAccording to a new study by GAME, millions of Brits are now 'double screening' regularly, by watching television whilst playing computer games or text...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
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