If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleSo much money is being spent on building up social media sites, why not consider using a slightly different approach? Read More...
View articleEuropean-based advertising network Amscreen has announced it is aiming to revolutionise the advertising industry with new face detection technology, c...
View articleFully internationalized domain names will go live before the end of this year. Are brands ready? Read More...
View articleMobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ...
View articleThe initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the has...
View articleIn a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...
View articleA new report by eMarketer has revealed that half the UK population will make use of social media this year, with 55.6% predicted to utilise the trend ...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleRemember: your mobile messaging strategy must start and end with the customer. Read More...
View articleMaximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...
View articleRather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...
View articleAre we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evi...
View articleFor marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...
View articleIf your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lea...
View articleIt's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Read More...
View articleBing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...
View articleIPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...
View articleThe six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your bran...
View articleThis revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleIt's time to release your fears about conversion rate optimization and get started to increase your bottom line. Read More...
View articleLooking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in ord...
View articleWith new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Read More...
View articleFacebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...
View articleThe media engagement company has teamed up with one of the world's wealthiest men to further growth in the Americas. Read More...
View articleSocial media giant Twitter has announced it will be experimenting with a new way of enhancing the effectiveness of promoted Tweets, by allowing brands...
View articleYouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more ...
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