Hospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...
View articleAs much as targeting has saved online advertising, it worries consumers in three big ways. Read More...
View articleIf you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...
View articleAdvertisers can measure social endorsements in their Facebook ads, and the impact all those "likes" have on click-through rate. Read More...
View articleSeth Friedman joins as head of planning and Al Patton as creative director. Read More...
View articleRay-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations. Read More...
View articleDigital account previously belonged to Agency.com. Read More...
View articleEight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...
View articleWhile many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleThe project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implication...
View articleNew interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression. Read More...
View articleHave you opened a new adCenter account yet? Here's why you need to get started ASAP. Read More...
View articleE-mail marketing for conferences and other events can help you understand your audience and more. Here's how. Read More...
View articleA comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that w...
View articleUnderstanding the quality of your followers is just as important as knowing how many you have. Read More...
View articleCraigslist had been on track to collect an estimated $45 million this year from adult services ads. Read More...
View articleIn a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...
View articleSites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over. Read More...
View articleAs Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folde...
View articleConsider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...
View articleIs the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Read More...
View articleDo you want to know which gender or age group searches for a key phrase more? This free tool can assist. Read More...
View articleUser-generated content can influence shoppers during these three phases of online decision-making. Read More...
View articleWeb ads boost the impact of TV spots in key polling metrics, according to a study of Facebook vet Chris Kelly's run for Attorney General. Read More...
View articleFans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and T...
View articleThe social network experienced huge growth in India and Mexico in the 12 months ending July. Read More...
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