Context Optional Buys Buzzeo, Expands App Platform
Media

Context Optional Buys Buzzeo, Expands App Platform

16y Christopher Heine

Context Optional Buys Buzzeo, Expands App Platform

The company hopes to diversify its Facebook-centric services and could potentially attract more small businesses because of the deal. Read More...

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Report: Starbucks' Facebook Audience Equals $1.8 Billion
Media

Report: Starbucks' Facebook Audience Equals $1.8 Billion

16y Christopher Heine

Report: Starbucks' Facebook Audience Equals $1.8 B...

Syncapse's research shows coffee giant and McDonald's Facebook fans spend more on their products than what most big brands see. Read More...

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Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs
Media

Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs

16y Ken Liebeskind

Kraft 'Real Women of Philadelphia' Video Contest a...

Users have contributed more than 5,000 videos and viewed more than two million since late March. Read More...

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Shaving Gel Skintimate Appeals to Girls With Virtual World, Video Contest
Media

Shaving Gel Skintimate Appeals to Girls With Virtual World, Video Contest

16y Lisa Lacy

Shaving Gel Skintimate Appeals to Girls With Virtu...

WeeWorld users download and interact with Skintimate "auras" to the tune of 35 million impressions. Read More...

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Pandora Deal Brings Big-Name Advertisers to iPad App
Media

Pandora Deal Brings Big-Name Advertisers to iPad App

16y Douglas Quenqua

Pandora Deal Brings Big-Name Advertisers to iPad A...

Starbucks, Budweiser and Lexus attach themselves to streaming music app in latest sign blue-chip advertisers don't need convincing of device's viabili...

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Tim Hanlon Joins Lexicon Branding as Head of NY Office
Media

Tim Hanlon Joins Lexicon Branding as Head of NY Office

16y Lisa Lacy

Tim Hanlon Joins Lexicon Branding as Head of NY Of...

Location will help service new and existing clients in the region such as American Express, Cadbury and AT&T. Read More...

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Tips on How to Get Top iPhone Apps
Marketing

Tips on How to Get Top iPhone Apps

16y Rob Weber

Tips on How to Get Top iPhone Apps

A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Read More...

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Ad Technology vs. Agency: Who Has the Advertiser's Ear?
Media

Ad Technology vs. Agency: Who Has the Advertiser's Ear?

16y Hollis Thomases

Ad Technology vs. Agency: Who Has the Advertiser's...

Educate your client on how to handle other companies' pitches and encourage them to involve you in the process. Read More...

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Crowdsourcing Your Search Marketing
Search

Crowdsourcing Your Search Marketing

16y Sage Lewis

Crowdsourcing Your Search Marketing

Disproving the myths of crowdsourcing and proving why it can be an asset. Read More...

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How to Calculate the Net Present Value of Social Commerce
Social

How to Calculate the Net Present Value of Social Commerce

16y Sam Decker

How to Calculate the Net Present Value of Social C...

Using the Net Present Value formula, you can show your CFO the value of consumer-generated content on your site. Read More...

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Foursquare and Yelp Trade Territorial Jabs
Media

Foursquare and Yelp Trade Territorial Jabs

16y Christopher Heine

Foursquare and Yelp Trade Territorial Jabs

In the last week, Foursquare and Yelp have unveiled initiatives placed directly in one another's established terrains. Read More...

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Nielsen Pairs With McKinsey for Social Media Consulting
Media

Nielsen Pairs With McKinsey for Social Media Consulting

16y Kate Kaye

Nielsen Pairs With McKinsey for Social Media Consu...

New social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways. Read More...

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Foursquare Checks In With Marketers: Scalable Tools On the Way
Media

Foursquare Checks In With Marketers: Scalable Tools On the Way

16y Zachary Rodgers

Foursquare Checks In With Marketers: Scalable Tool...

The start-up, inundated with requests from business owners and marketing agencies, says its building a system to automate its approval processes. Read...

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Questions for Foursquare's Head of Business Development
Media

Questions for Foursquare's Head of Business Development

16y Zachary Rodgers

Questions for Foursquare's Head of Business Develo...

Tristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evol...

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ClickZ Hires Asia Bureau Editor
Media

ClickZ Hires Asia Bureau Editor

16y ClickZ News Staff

ClickZ Hires Asia Bureau Editor

Adaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office. Read More...

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Case Study: 160% Lift in Clicks on E-mail Newsletter Ads
Email

Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

16y Jeanne Jennings

Case Study: 160% Lift in Clicks on E-mail Newslett...

Mixing advertising in with the editorial was key to increasing performance Read More...

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Landing Page Optimization 101
Search

Landing Page Optimization 101

16y Ron Jones

Landing Page Optimization 101

Tips and testing methods for helping users once they get to your site and optimizing their experience. Read More...

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Media General Expands Yahoo Partnership to TV-Only Markets
Media

Media General Expands Yahoo Partnership to TV-Only Markets

16y Kate Kaye

Media General Expands Yahoo Partnership to TV-Only...

Media General's sales teams in its TV-only markets have begun selling Yahoo inventory. The expansion is expected to boost Media General's Yahoo displa...

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Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett and Jason Bateman
Media

Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett and Jason Bateman

16y Zachary Rodgers

Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett...

Crass video, released today, is the first of three sponsored shorts their new studio created for Orbit. Read More...

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Financially Pinched MLB Teams Turn to Social Media to Sell Tickets
Media

Financially Pinched MLB Teams Turn to Social Media to Sell Tickets

16y Christopher Heine

Financially Pinched MLB Teams Turn to Social Media...

Professional baseball teams making heavy use of sites like Facebook, Foursquare, Twitter, and Groupon. Read More...

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Promoted Tweets Will Amplify Social Media Efforts, Agencies Say
Media

Promoted Tweets Will Amplify Social Media Efforts, Agencies Say

16y Jack Marshall

Promoted Tweets Will Amplify Social Media Efforts,...

Execs suggest platform will only really offer value to those already investing in broad social media activity. Read More...

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Facebook and Google Submit Comments on Privacy Bill
Media

Facebook and Google Submit Comments on Privacy Bill

16y Kate Kaye

Facebook and Google Submit Comments on Privacy Bil...

Comments the companies were willing to reveal to ClickZ suggest both believe the draft bill needs work. Consumer groups and the Interactive Advertisin...

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Caffeine: How Google's New Approach to Indexing the Web Changes Everything
Marketing

Caffeine: How Google's New Approach to Indexing the Web Changes Everything

16y Gary Stein

Caffeine: How Google's New Approach to Indexing th...

Google has overhauled the way it captures content on the Web. What does it mean for your business? Read More...

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Keywords and Quality Score: Tales From the Trenches
Paid Search

Keywords and Quality Score: Tales From the Trenches

16y Kevin Lee

Keywords and Quality Score: Tales From the Trenche...

It's time to take off your SEO hat when thinking about landing pages for PPC search. Read More...

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Issues During the Redesign Process
Analytics

Issues During the Redesign Process

16y Jack Aaronson

Issues During the Redesign Process

Remember personas, usability testing, and brand vs. e-commerce when redesigning your site. Read More...

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Budweiser's Global World Cup Campaign Rooted in Social Media
Marketing

Budweiser's Global World Cup Campaign Rooted in Social Media

16y Jack Marshall

Budweiser's Global World Cup Campaign Rooted in So...

A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN h...

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Apple and Google Face Off in Mobile Search and Beyond
Search

Apple and Google Face Off in Mobile Search and Beyond

16y Julie Batten

Apple and Google Face Off in Mobile Search and Bey...

Apple's emphasis on interactive, dynamic advertising within apps contrasts to the mainly text versions that are a mainstay of Google's offerings. Read...

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