Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Read More...
View articleA look at the creative and technical steps to ensure your search advertising efforts are aligned with a searcher's journey. Read More...
View articleRepresentatives from Google, Yahoo, Facebook, and AOL descended on a Maryland State Board of Elections meeting on rules governing social media and onl...
View articleIs your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Read More...
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View articleRobin Domeniconi retooled Microsoft’s brand sales strategy with some success. But her old-media flair clashed with her geeky surroundings, a fact she ...
View articleThe rules would stand in contrast with those recently established by Florida for its state election candidates. Read More...
View articleCitysearch - the company, not the site - is changing its name to CityGrid. Read More...
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View articleCreates marketing services unit to house the agency, and promises future investments in the space. Read More...
View articleSocial media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social com...
View articleAudience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the f...
View articleLaw dealing with political ad disclosure could drive more online ad dollars from state and local candidates. Read More...
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View articleGoogle delayed finalizing acquisition so as not to jeopardize its AdMob deal, which was then under FTC scrutiny. Read More...
View articleCEO Steve Jobs says the company will not ban third-party ad networks from its applications following concerns expressed by the FTC. Read More...
View articleMedical software and services firm Medseek’s fake "epatient" Facebook profile has generated lots of criticism, but the company is sticking with it. Re...
View articleMicrosoft’s modest growth in search appears to be driven by Yahoo’s losses - not Google’s. Read More...
View articleYour customers are trying to tell you something. Are you listening? Read More...
View articleThe number of times an article is shared through social media represents the value of your information to your target audience. It also represents pot...
View articleFour examples of how mobile apps and devices are changing the way we shop. Read More...
View articleKenny, who brokered the digital ad industry’s first billion dollar deal, was thought to be a candidate to replace the holding company’s retiring CEO. ...
View articleDeal comes after e-commerce and marketing company hired digital vet Chris Saridakis away from Gannett. Read More...
View articleBass Pro Shops’ new app lets Facebook fans - and non-fans - send friends gift cards via text message and e-mail without leaving the site. Read More...
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