The first step to solving your online marketing problems is knowing which questions to ask and discovering the "known unknowns." Read More...
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View articleConvergence of vicinity-based loyalty platforms, traditional loyalty programs, mobile payment gateways, and multi-channel analytics will give companie...
View articleWith real-time, video, social network, and shopping searches now part of the mix, marketers must expand their strategies to encompass the broader ecos...
View articleRegulators will examine Apple's behavior in the mobile ad space following the FTC's scrutiny of Google's AdMob acquisition. Read More...
View articlePlanning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...
View articleClickZ’s Kate Kaye and Jack Marshall look at some advertiser content bundled with Wired’s much-hyped iPad application. Read More...
View articleNine organizations bash Facebook’s privacy tweaks, while acknowledging CEO Mark Zuckerberg took a minor positive step. Read More...
View articleFollowing approval from the FTC, Google wastes no time in completing its acquisition of the mobile ad network. Read More...
View articleRunning today and tomorrow, ads for the retailer are the first to combine Yahoo’s rich pullover format with PointRoll’s store circular format. Read Mo...
View articleE.U. data protection officials have sent letters to Google, Yahoo and Microsoft regarding the anonymizing of users’ search data. Read More...
View articleNew hires bring sales and marketing headcount to about 35. Read More...
View article(RED) launched a coordinated video, social media, and events-based campaign to drive views of a new documentary about HIV treatments. Read More...
View articleOne campaign is targeting children and adults alike, with viral campaigns that appeal to both demographics. Read More...
View articleIf analysts can deliver on their conversion promises, isn’t it time we put our trust in them? Read More...
View articleSMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Read More...
View articleCEO Mark Zuckerberg admits previous settings were too complex and says, "We're really going to try to not have another backlash." Read More...
View articleYahoo's CEO hinted at new offerings for CPG advertisers and the long-awaited transition to the APT ad serving platform this morning at the company's a...
View articleDomino's will offer free pizzas to 'mayors' throughout the U.K., highlighting a continuous string of big brands syncing up with the geo-social platfor...
View articleWhy businesses must establish their digital "being" now and keep an eye on the intermediaries that can connect them with passionate, influential mobil...
View articleHow research, strategy, engagement, and measurement can help you build a sturdy foundation for your social media marketing plan. Read More...
View articleLearn what your subscribers - or segments of your subscribers - really want. Read More...
View articleSome easy-to-execute ideas for building quality links such as directories and partner sites. Read More...
View articleMayor Mike Bloomberg and his deputy mayor for economic development spoke at events in New York today, touting the city as a great place for new media ...
View articleBrowser add-on is a nod to privacy concerns, but Web site owners may fret about inaccurate reporting. Read More...
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