Google execs emphasized the company's commitment to open platforms for advertising providers, and took a dig or two at Apple's mobile approach. Read M...
View articleA look into the social site's slippery semantics when it comes to discussing the availability of user data for marketers and data privacy. Read More...
View articleFour major mistakes of overlooking or undervaluing content in your Web development or design project. Read More...
View articleInterweaving an advertiser with a trusted site brand can be done as long as you keep creative unique, encourage interaction, and ensure content is goo...
View articleReplacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social pr...
View articleA newly created role within the city's government will serve as a hub for its digital media communications efforts. Read More...
View articleWhile the social site promises to make privacy modules easier to use, important questions remain about default settings being opt-in vs. opt-out. Read...
View articleAn excerpt from ClickZ's Digital Political Campaigns 101, a free, practical resource on online fundraising, Web ads, social media, video, and more. Re...
View articleAre you taking advantage of all sources to advance your behavioral program? Read More...
View articleThe fall of MySpace. The rise of Twitter. Here is a look at the changes the past year has brought for social media. Read More...
View articleWin back your inactive subscribers by figuring out what went wrong and trying a reactivation program. Read More...
View articleMicrosoft's engine has halted growth, but witnessed clear year-over-year gains. Read More...
View articleIn its quest for display ad dominance, Yahoo has long competed with AOL, but the deal puts the firms in more direct competition than ever. Yahoo repor...
View articleFormer Yahoo exec Philip Macauley will lead the expansion. Read More...
View articleIn the race for Ted Kennedy's Massachusetts Senate seat, the failed campaign for Dem Martha Coakley did not authorize online ads until a few days befo...
View articleZynga and Facebook end their stand-off with five-year deal, while dispatching a rare press release to squelch speculation. Read More...
View articleSite aims to drive bookings by offering 3D views of 10 U.S. cities. Read More...
View articleIf you want to get in to media planning heaven, avoid these common sins. Read More...
View articleThe essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Read More...
View articleNegative feedback can help build trust in your brand. Here's how. Read More...
View articleA dig into these marketing tools reveals the key areas and how they can help you optimize your SEM. Read More...
View articleTaking advantage of Facebook's privacy woes, MySpace says it recognizes users' concerns about control over their information. Read More...
View articleCoffee juggernaut launches promotion that allows Foursquare 'mayors' of each location $1 off Frappuccinos. Read More...
View articleSports mockumentary has amassed nearly 3 million views since it was posted in late April. Read More...
View articleDaily deals marketer will nearly triple number of cities it services while going from 300 to 900 employees. Read More...
View articleLast year VW used an iPhone app to launch its GTI Mark VI, resulting in $4 million in revenue directly traceable to the experience. Read More...
View articleOutdoor gear brand increases followers 38 percent while gaining foothold in backpacks niche. Read More...
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