Social network responds to criticism from users, privacy advocates, and regulators. Read More...
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View articleNature Valley, Lexus, Bose, KC Masterpiece, Sony, and Hardee's are just some of the brands that have been pitching offers on the social site's ad plat...
View articleEarly belief in digital has helped Republican Senate candidate Marco Rubio build support and fuel anti-moderate sentiment that influenced Governor Cha...
View articleEven search marketers can be good storytellers. Here's how. Read More
View articleMeaningful metrics for tracking the performance of a social media program fall into these three categories. Read More...
View articleCompany will not allow third parties to inject ads into users' streams via its API. Read More...
View articleYahoo wants to better compete in mobile location services - and by extension in local performance-based advertising. Read More...
View articleE-mail services provider can now offer clients a social media hub within their inbox, theoretically making operations easier for SMBs. Read More...
View articleA mere 4 percent of clients' 2009 media budgets went toward social media display ads last year, according to the Razorfish outlook report. Read More...
View articleAn expert in deliverability is remembered as a champion of best practices and someone who selflessly gave of his time to others. Read More...
View articleCPG giant's Pantene brand is piloting a shopping app that allows product orders on the social site, while employing new eStore platform. Read More...
View articleWhile Google stresses the program's purpose of pairing advocacy groups with students to work on "policy issues fundamental to the future of the Intern...
View articleE-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Read More...
View articleAs advertisers desire more access to personal data, more personal data inevitably becomes "public" by default. How can we maintain that delicate balan...
View articleA look at Google's new ad formats and pricing models and what they mean for marketers. Second in a two-part series. Read More...
View articleDid you use common sense to design your landing page? Consider these best practices. Read More...
View articleWho would have thought that e-mail subject lines can still have a material impact from a branding perspective? Well they do, and here are five myths t...
View articleSpending from automotive and retail advertisers also shows strong growth, year-over-year. Read More...
View articleUPDATE: Regulatory body says Apple's acquisition of mobile ad firm Quattro influenced its decision. Read More...
View articleA hefty kill fee could turn AdMob into a formidable mobile advertising player, even without Google. Read More...
View articleOne million YouTube views are aiding Republican Dale Peterson, who three weeks ago was considered a 17:1 long-shot in his run for Alabama's agricultur...
View articleLaw firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...
View articleSeduce subscribers with samples, great content, an engaging e-mail preview, and these other tips. Read More...
View articleIn today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Read Mor...
View articleSprint's sponsorship of today's free Wall Street Journal Online access makes the advertiser part of a long-running but exclusive club. Read More...
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