While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Read More...
View articleCar maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm. Read More...
View articleIn a world where toddlers can access apps on mobile devices, how do we filter the onslaught of ads? Read More...
View articleRelevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Read More...
View articleDo you trust a tweet from a friend or follower over a Google result? Read More...
View articleOnly some Quantcast metrics have been accredited, as rivals comScore and Nielsen Online are still undergoing a lengthy audit process with the Media Ra...
View articleApple will exclude Google from advertising in apps on its devices, but allow third parties. Read More...
View articleTask force will recommend specs and best practices for advertising on devices such as iPad. Read More...
View articleSeven of the most important types of behavioral targeting that are worth trying. Read More...
View articleA look at the difference between a search engine "friendly" website and a search engine "optimized" website. Read More...
View articleJust because something is legal, doesn't mean it's right for your customers. Read More...
View articleRetail advertisers paid 25 percent more for search ads in May than they did during the same period last year. Read More...
View articleKey feature comes on the heels of an analytics upgrade yesterday, suggesting the social media giant is offering more of the data marketers want. Read ...
View articleAs Twitter Chairman Jack Dorsey prepares to unveil a new mobile payment system to politicos, the company seeks its first D.C.-based employee. Read Mor...
View articleInMobi hopes success in Asia, Africa, and Europe will be catalysts for American sales. Read More...
View articleIn a tongue-in-cheek ad opposing Arizona's immigration law, the Service Employees International Union is campaigning not only to promote a cause, but ...
View articleWhy using the best image with the best headline on your landing page doesn't always produce the best results. Read More...
View articleTwo reasons why real-time bidding can potentially create value for buyers and sellers simultaneously. Read More...
View articleUnilever, Citi, and Campbell's Soup are among the first round of advertisers on Apple's premium mobile ad network, which launches in three weeks. Read...
View articleWith tie-in, Yahoo users can submit and view Facebook updates on the portal's homepage and Yahoo Mail. Read More...
View articleSocial network on track to end 2010 with the second largest reach for online video in the U.S. Read More...
View articleA look at the what the Yahoo-Microsoft alliance means for search marketing advertisers. Read More...
View articleThe top 10 digital marketing myths that are holding you back and how to move on from them. Read More...
View articleHow a casual dining chain feeds a hearty appetite for social media on a lean budget. Read More...
View articleRobin Domeniconi returns to magazine publishing after two years in charge of Microsoft’s ad sales efforts. Read More...
View articleMySkyStatus is Lufthansa’s first foray into social media in the U.S. Read More...
View articleThere are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Read More...
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