New feudal lords are emerging in digital publishing and advertising. Will anyone overthrow them? Read More...
View articleAre we trying too hard with our e-mails? Should we be focusing them better on certain demographics? Read More...
View articleThe 'Google Display Network' was announced in a blog post Friday afternoon. Read More...
View articleAd festival boasts 18 percent more interactive entries than it had last year. Read More...
View articleFormer Y&R chief digital officer will lead Mother Nature & Partners as president. Read More...
View article'Suggest an Ad' button was spotted by a German blogger. Read More...
View articlePolitical campaigns employ a tactic that seems to work: pick a number that has some significance to an election - or can be made to seem to have signi...
View articleA financial services firm's conference for private and public equity investors offers insights on 2010's key technology and business hurdles. Read Mor...
View articleYou have only seconds to grab a consumer's attention. Make them count. Read More...
View articleYou won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Read More...
View articleThe experimental four-month co-presidency with Mike Jones ends. Jones will run the company solo. Read More...
View articleDivesture of social network comes two years after AOL bought it for $850 million. Read More...
View articleThe social network is allowing marketers to purchase real estate in its trending topics list. Read More...
View articleFacebook, Twitter, and an upcoming community site will help build awareness of Dell Services, a new brand that fuses Dell's IT services with those of ...
View articleHolger Luedorf leaves Internet giant for Foursquare, bolstering the geo-social brand's reputation on multiple fronts. Read More...
View articleStarting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Read More...
View articleConsider these offline touch points - such as your call center - for winning new e-mail subscribers. Read More...
View articleRemember the three S's - savings, social media, and seasonal content. Read More...
View articleThe energy drink will employ Whrrl during its stunt-devil 'Air Races' in New York this weekend. Red Bull is the first brand partner for the location-b...
View articleEngineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem. Read More...
View articleCoca-Cola's Longest Celebration, Budweiser's BudUnited, and other initiatives tap social networks to win over fans of the soccer tournament. Read More...
View articleDonates $1,000 to re-election campaign of Cliff Stearns, a co-sponsor of draft privacy legislation that may become a bill soon. Read More...
View articleWhy do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Read ...
View articleTo succeed in social media, you must engage your audience and share willingly. Read More...
View articleA year after the launch of the Bing brand, Microsoft's share of U.S. searches has grown by 50 percent. Read More...
View articleSingh will work for Frank Cooper, the chief consumer engagement officer who has changed PepsiCo's marketing philosophy. Read More...
View articleMorgan Guenther, president of TiVo from 2001-2003, will lead a joint venture of Conde Nast, Hearst, Meredith, News Corp, and Time. Read More...
View article