Ten steps to building a social media strategy that delivers. Read More...
View articleHitwise reveals the most searched terms and most visited Web sites from January through November 2009. Read More...
View articleFacebook has published data on its member demographics , focusing on ethnicity (by way of WSJ's Digits blog ) Read More...
View articleMove comes at a time when Pepsi breaks from advertising during the Super Bowl and Ford builds on its social marketing track record. Read More...
View articleHow the golf icon's meltdown will affect the integrated marketing efforts of Nike and its competitors. Read More...
View articleAdKnowledge lets advertisers offer in-game currency to players who respond to their offers. Read More...
View articleIn its bid to make more user data public, Facebook has riled privacy advocates. Read More...
View articleGoogle's Chrome operating system is seen by many as a high risk move, but one with a potential for significant opportunity. Read More...
View articleBarack Obama's 2008 campaign tested a combination of media and messages for its e-mail sign up page. Compare your choices with the actual conversion r...
View articleSFGate, the online arm of the San Francisco Chronicle, sent out an e-mail last night that struck me as intriguing Read More...
View articleWill recommend studios that handle fan pages, contests, polls, and other experiences it doesn't offer directly. Read More...
View articleBBDO executes Starbucks "Love Project" event; IMVU builds virtual storefront for Charlotte Russe. Read More...
View articleShould we have grown out of our naïve belief in behavioral targeting? Read More...
View articleWith the right strategy, just about any digital marketing content can be transformed into a viral success. Here are tips for success. Read More...
View articleHighlights of Google Maps over the past five years and predictions on where it's going. Read More...
View articleThe Mobile Marketing Association announced this morning that it was purchasing the Brazilian organization, AMMB (Associacao de Mobile Marketing do Bra...
View articleThe company will help advertisers tie ad copy and keyword strategy to keywords it tells Seed writers to include in their articles. Read More...
View articleKevin Arrix will oversee the consolidation of CMT, MTV, and VH1 digital ad sales teams at MTV Networks. Read More...
View articleShravran Goli named president at Dictionary.com; VideoEgg and ComScore team up on data. Read More...
View articleThe checklist for starting a digital marketing effort requires far more items than ever before. Consider these additional items. Read More...
View articleDelivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help. Read More...
View articleEffective advertising requires moving a consumer from learning about a product to becoming a customer. Here's where retargeting fits in. Read More...
View articleHow to move your site to a new domain and remain on the search engines' radar. Read More...
View articleShare of U.S. searches among leading providers, November 2009, from Hitwise. Read More...
View articleFollowing Biz Stone's recent confirmation that Twitter would indeed be launching premium account features for businesses "by the end of the year," the...
View articleWith more people looking to buy low-priced homes, the rental market may also prove a challenge for the real estate site. Read More...
View articlePanels with online and offline data continue to be the rage among big agencies. Read More...
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