Cash infusion will support fledgling Quantcast Media Program, as well as new staff hires and tech development. Read More...
View articleClickZ's Politics and Advocacy looks back at the year in digital political campaigning, and asks consultants on the right and left what mattered in '0...
View articleThe legal debate about behavioral targeting is likely to come to a head in the new year, both in the U.S. and Europe. Read More...
View articleBusinesses will figure out how to really use Twitter. The Android phone will take off. Rupert Murdoch will eat humble pie. And 16 other wishes. Read M...
View articleRethink everything, reinvent everything. Here are some places to start. Read More...
View articleHow to set up a reference file to track link-building activities. Read More...
View articleThe trade group found that 10 out of 35 members needed to shore up disclosures to consumers. Read More...
View articleApps hype should settle down as marketers refine the art of SMS campaigns. Read More...
View articleGame publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara. Read More...
View articleWhat trends are strategists expecting to see in digital advertising and publishing in the coming year? Read More...
View articleAd exchanges are often described as "eBay for display ads," but can you imagine an eBay where the buyers didn't know what they were getting? Read More...
View articleBy taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without a...
View articleAfter renewing a 2009 effort in November, the ice cream brand pulled together leftover budget for what's become a successful social media initiative t...
View articleAs the year winds down, the sellers of smart phones and LCD screens still cower in the bottom of the funnel. Read More...
View articleLike a financial portfolio, an online marketing strategy must be diversified and include some risk. Read More...
View articleMarketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Read More...
View articleWhen should you send an apology e-mail and what you should, and shouldn't, say. Read More...
View articleConsumer and privacy advocates don't want the Google/AdMob deal to go through Read More...
View articleCustom online integrations for Winter Classic sponsors like Bridgestone and Verizon Wireless, and a new U.S. Army video series exemplify how NHL is wo...
View articleA new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Read More...
View articleTo stay on top of the latest trends in online marketing means reporting and analyzing an assortment of topics -- from ad networks to social networks R...
View articleTwitter, Facebook, and other social networks commanded the attention of ClickZ readers in 2009 Read More...
View articleMobile ad buy in the U.S. and overseas gives magazine brand's app a needed bump. Read More...
View articleLow-risk but intriguing campaign will run until users collectively hit $1,000. Read More...
View articleMedia companies deploy PaperG's Flyerboard product; Walt Disney names Facebook COO to board. Read More...
View articleGetting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there. Read More...
View articleDOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Read More...
View article