Seth MacFarlane trumped Hollywood once before. Can he do it again -- online? Read More...
View articleIt's time for media companies to stop treating digital media like a child. Read More...
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View articleGerman market research group GfK is putting together a cash offer for rival firm TNS (Taylor Nelson Sofres), in response to a hostile bid from Martin ...
View articleYahoo scores NBA, PGA and NASCAR content, while Turner has the exclusive right to sell all ads in that content. Read More...
View articleSources say aQuantive has begun to infuse its parent with new digital marketing mojo. Read More...
View articleChannel promotes eco-reality show "L.A. Hard Hats" with a virtual environment. Read More...
View articleGeico launches in-game integration with Nintendo Wii; DDB creates skin cancer awareness campaign for Neutrogena; BBDO builds user-gen contest for FedE...
View articleRecession or not, social media makes sense as a part of virtually every online media strategy. Read More...
View articleSort out the confusion over e-mail bounce terminology and build a more effective list. Read More...
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View articleCaroline Waxler, managing editor of TheStreet.com-offshoot, MainStreet.com, is leaving that position, according to Portfolio by way of PaidContent Rea...
View articleBBC Worldwide, the British broadcaster's commercial arm, has reported a 57 percent year-on-year increase in digital media revenues, generating £21.9 ...
View articleIn the government's ongoing inspection of online advertising and consumer privacy, ISPs are next in line for a grilling by Senate hearing. Read More...
View articleDigital agency is the latest independent firm to be snapped up by WPP-owned Wunderman. Read More...
View articleParis-based Phonevalley expands with new offices in Chicago, New York, and Boston. Read More...
View articleCEO Bob Dykes is scheduled to testify at a Senate committee hearing today. Read More...
View articleCapabilities include RSS feeds, local mapping and a mini-store. Read More...
View articleIt didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, wa...
View articleHearst invites MSN to the table; Miva grabs direct marketing vet Ribaudo; Olympic Committee chooses mInfo Read More...
View articleThere's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...
View articleYahoo and Google will begin indexing Flash. How should you react? Read More...
View articleThree ways to make e-mail more environmentally friendly. Read More
View articleMonths ago I had a status-report type chat with MerchantCircle, which is essentially a service for small and local businesses that helps them establis...
View articleClickZ Campaign ’08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Dem...
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