Microsoft and ValueClick say tightening budgets are hitting display advertising. Google sees "expected" category weakness in finance and real estate. ...
View articleGoogle and Microsoft separately highlight advertiser growth in their earnings for three-month period ended June 30. Read More...
View articleMcCann Worldwide hires duo Denberg and Hirsch; Pollinate Media launches in Portland, OR. Read More...
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View articleIf you have a tool in place now, use it better. If you don't ... Read More...
View articlePublishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture. Read More...
View articleProperly executed, a keyword-targeted traffic-building campaign can turn a marketing expense into a cash machine. Part one of a series. Read More...
View articleOn this, a heat-index alert day, IAB head Randall Rothenberg's blog (or "clog," as he insists on calling it), is a breath of fresh air Read More...
View articleVideo-heavy campaign includes branded content, video blogger sponsorships. Read More...
View articleSystem comes as IAB releases ad operations best practices. Read More...
View articleAzoogleAds and JumpTap both open New York City outposts; Ikea Seattle starts a mobile-based loyalty program for shoppers. Read More...
View articleIf your target audience includes moms, check out these two properties. Read More...
View articleHow the the "head" is creating the "tail" in the local search ecosystem. Read More...
View articleWhile online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...
View articleSources say aQuantive has begun to infuse its parent with new digital marketing mojo. Read More...
View articleFirm takes investment, plans expansion into behavioral targeting and other areas. Read More...
View articleNew music-centered campaign follows debut of several freakish but fun microsites. Read More...
View articlePlatform-A's affiliate marketing network teams with British video tech firm on hot spotting format. Read More...
View articleNew guidelines address a global membership. Read More...
View articleGSI Commerce expands its marketing agreement with Toys 'R' Us, Nokia makes a deal with Mobile Content Networks for mobile search. Read More...
View articleAs a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Read More...
View articleSmart companies don't always get e-mail marketing right. Read More...
View articleWith the holiday season only four months away, here are some tips to make link building a no-brainer. Read More...
View articleFor data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Read More...
View articleGive us three good reasons why you'd like to attend ClickZ's Online Video Forum, which takes place next Tuesday, July 22 in Manhattan, and we'll let y...
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