Google's YouTube won't be required, after all, to hand over user IDs to Viacom. The measure is part of an agreement reached yesterday in U.S Read More...
View articleHearing coincides with SearchIgnite estimate that the deal would increase Yahoo ad prices by up to 22 percent. Read More...
View articleThe Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Read More...
View articleThe Institute of Practitioners in Advertising found U.K. online marketing, SEM and SEO budget growth in Q2 2008 was at its slowest since 2003 Read Mor...
View articleBBDO adds the Cincinnati-based Barefoot to its global direct and digital marketing network Read More...
View articleDakota Sullivan joins the ranks of those leaving Yahoo to join a tech start-up. Read More...
View articleAvenue A/Razorfish promotes three in New York; Gannett selects Platform-A's Adtech for its ad serving; Crisp Wireless powers the Washington Post's iPh...
View articleShould social networks allow their users to monetize their networks? Read More...
View articleHow do pre-roll video ads compare to rich-media banners that feature ads? We'll compare the two formats in this two-part series. Read More...
View articleHow much do client perceptions influence agency decisions? Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleAOL has begun implementing AdTech's ad platform across some of its properties, as reported by AdAge today Read More...
View articleConnecticut and Florida are among "about a dozen states" reviewing the recent Google/Yahoo search ad deal, according to a recent Washington Post story...
View articleThe biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and s...
View articleRevlon sponsors contest offering "red carpet reporters" chance to interview celebs at the Emmys. Read More...
View articleOnline ticket marketplace works with Goodmail to boost open rates and sales. Read More...
View articleIBM's Mke Moran joins Converseon as chief strategist; Technorati hires in sales. Read More...
View articleThe first step in reengaging inactive e-mail recipients. Read More...
View articleGoogle's universal search is proving that methods beyond the crawl are required to retrieve relevant information from the Web's emerging new structure...
View articleThe old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the ...
View articleNow that Sony has its in-game advertising strategy up-and-running, it's wasting no time signing on with ad network partners Read More...
View articleWhen Google launched its mobile image ads in April there was some disagreement over their compliance with the Mobile Marketing Association guidelines ...
View articleiPhone AppStore launches with more than 500 developer application, some ad-supported. Read More...
View articleYahoo aims for a richer gaming experience, wrapped in an ad. Read More...
View articlePointRoll hires Kenneth Graffeo; Publicis work for T-Mobile; Collective hires two in Midwest. Read More...
View articleWhat is CEO Tom Bedecarré's formula for winning over McDonald's, Coca-Cola, Target, and other blue-chip clients? Read More...
View articleWhy don't search engines run their paid placement auctions as CPM auctions? And why is Google's AdWords CPA being phased out? Read More...
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