Agencies: To Subcontract or Partner?
Media

Agencies: To Subcontract or Partner?

21y Hollis Thomases

Agencies: To Subcontract or Partner?

How much do client perceptions influence agency decisions? Read More...

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Mobile Video Market Set for Growth
Data insights

Mobile Video Market Set for Growth

21y Enid Burns

Mobile Video Market Set for Growth

Mobile video will burgeon before the decade's out. Read More...

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Sticky Branding
Marketing

Sticky Branding

21y Martin Lindstrom

Sticky Branding

Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers. Read Mor...

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Free Pot
Media

Free Pot

21y Pamela Parker

Free Pot

The subject line in my inbox was pretty compelling Read More

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Safa Rashtchy tidbits
Media

Safa Rashtchy tidbits

21y Pamela Parker

Safa Rashtchy tidbits

I'm taking things in at the Kelsey Group "Drilling Down on Local" conference today and tomorrow, and will be blogging tidbits here and there Read More...

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Viral Email Featuring Goofy Porn Interview Misses Point
Media

Viral Email Featuring Goofy Porn Interview Misses Point

21y Kate Kaye

Viral Email Featuring Goofy Porn Interview Misses ...

They say all publicity is good publicity Read More...

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Yahoo! Visits New Orleans
Media

Yahoo! Visits New Orleans

21y Rebecca Lieb

Yahoo! Visits New Orleans

Yahoo! Search and Yahoo! Small Business, together with Bell South, are hosting a seminar in New Orleans on April 7th for local small businesses affect...

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PointRoll, ePrize Join Forces
Media

PointRoll, ePrize Join Forces

21y Zachary Rodgers

PointRoll, ePrize Join Forces

PointRoll and ePrize will intertwine their services under an unusual formal vendor partnership Read More...

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NBC Demonstrates Passion for IE
Media

NBC Demonstrates Passion for IE

21y Rebecca Lieb

NBC Demonstrates Passion for IE

So NBC has just announced Passions Vendetta , a narrative unfolding over 24 clickable 2-minute online videos that will appear over 12 weeks Read More...

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Political Candidates, Known Spammers, and CAN-SPAM, Part 1
Email

Political Candidates, Known Spammers, and CAN-SPAM, Part 1

21y Jeanne Jennings

Political Candidates, Known Spammers, and CAN-SPAM...

Shouldn’t political groups and candidates be held to the same e-mail standards you are as a commercial e-mail sender? First in a two-part series. Read...

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Consumers Not Thrilled With Local Info Sources
Media

Consumers Not Thrilled With Local Info Sources

21y Pamela Parker

Consumers Not Thrilled With Local Info Sources

Internet search isn’t cutting it as a source of local shopping information for the majority of consumers, Kelsey Group and Constat research finds. Rea...

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The Best SEO Experts Are Named Mike
Search

The Best SEO Experts Are Named Mike

21y Shari Thurow

The Best SEO Experts Are Named Mike

How to spot "Mike the Genius" of search engine optimization. Read More...

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Developers, Developers, Developers…Advertisers!
Marketing

Developers, Developers, Developers…Advertisers!

21y Jeremy Lockhorn

Developers, Developers, Developers…Advertisers!

Microsoft (and a number of other important players) change priorities to focus on Web advertisers. Read More...

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The High Cost of Bad Clients
Marketing

The High Cost of Bad Clients

21y Gary Stein

The High Cost of Bad Clients

Clients are an agency's lifeblood. But that doesn't mean they're all good. Read More...

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Aptimus Adds Targeting, Testing Tools
Media

Aptimus Adds Targeting, Testing Tools

21y Kevin Newcomb

Aptimus Adds Targeting, Testing Tools

The lead-generation network added behavioral and demographic targeting, and data validation tools for advertisers. Read More...

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Execs & Accounts for March 27, 2006
Media

Execs & Accounts for March 27, 2006

21y Zachary Rodgers

Execs & Accounts for March 27, 2006

iCrossing makes Rosenblatt chairman; Clear Channel deploys WebSideStory; ContextWeb hires a CTO. Read More...

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Lycos Intros Entertainment- and Ad-Enabled Free VoIP
Media

Lycos Intros Entertainment- and Ad-Enabled Free VoIP

21y Enid Burns

Lycos Intros Entertainment- and Ad-Enabled Free Vo...

New VoIP product from Lycos bundles entertainment content with ad-supported voice services. Read More...

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Great Minds...
Media

Great Minds...

21y Pamela Parker

Great Minds...

Did anyone notice how competitors AMD and Intel adopted the exact same approach to court digital media enthusiasts Read More...

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Goog's Print Auction: Miserable Failure?
Media

Goog's Print Auction: Miserable Failure?

21y Rebecca Lieb

Goog's Print Auction: Miserable Failure?

Business Week is pretty quick to dismiss Google's trial print ad auctions as a floperoo. Now, I'm not saying the model will work Read More...

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Ad/Content Compatibility
Media

Ad/Content Compatibility

21y Pamela Parker

Ad/Content Compatibility

Clicked on a link in a BusinessWeek.com e-mail newsletter this morning, and landed in the publication's video center Read More...

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Searcher Behavior: On- and Offline Purchase Stats
Paid Search

Searcher Behavior: On- and Offline Purchase Stats

21y Kevin Lee

Searcher Behavior: On- and Offline Purchase Stats

A new comScore study reveals more searchers are going offline to make their purchases, but online buys are rising. Read More...

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March Madness, Video Gladness
Media

March Madness, Video Gladness

21y Ian Schafer

March Madness, Video Gladness

The perfect storm of online video advertising. Read More

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Execs & Accounts for March 24, 2006
Media

Execs & Accounts for March 24, 2006

21y Zachary Rodgers

Execs & Accounts for March 24, 2006

Richardson departs Dow Jones Online, joins IRC; AT&T Web campaign uses video tech from Avant; New West Publishing adds to board after funding round. R...

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Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots
Media

Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots

21y Kevin Newcomb

Google Seeks Patent for Targeting Ads on Wi-Fi Hot...

Patent application outlines plan to offer free ad-supported wireless access. Read More...

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Vast.com and Its Ilk Please Some, Annoy Others
Media

Vast.com and Its Ilk Please Some, Annoy Others

21y Kate Kaye

Vast.com and Its Ilk Please Some, Annoy Others

The latest classifieds aggregator to hit the market draws fire, and praise. Read More...

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Microsoft's Mehdi Named to New Ad-Focused Unit
Media

Microsoft's Mehdi Named to New Ad-Focused Unit

21y Zachary Rodgers

Microsoft's Mehdi Named to New Ad-Focused Unit

Microsoft's Online Business Group will house ad sales for Windows Live and MSN, among other functions. Read More...

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Five Barriers to Customer Entry
Analytics

Five Barriers to Customer Entry

21y Jack Aaronson

Five Barriers to Customer Entry

You may be turning away more business than you realize. Read More...

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