Whither Adware?
Marketing

Whither Adware?

20y Pamela Parker

Whither Adware?

Recent developments signal a sea change in the adware world. Read More

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Melody and her Webcam
Media

Melody and her Webcam

20y Zachary Rodgers

Melody and her Webcam

Paging all online word-of-mouth fetishists: YouTube user bowiechick (actual name: Melody) has been videoblogging about David Bowie and her Logitech we...

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FCC High Commish OK with Net Neutrality...Or Not
Media

FCC High Commish OK with Net Neutrality...Or Not

20y Kate Kaye

FCC High Commish OK with Net Neutrality...Or Not

"Any provider who blocks access to the Internet is inviting customers to find another provider....It's bad business." That, according to Networking Pi...

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MySpace/V CAST Battle of the BLANDS Finalists Unveiled
Media

MySpace/V CAST Battle of the BLANDS Finalists Unveiled

20y Kate Kaye

MySpace/V CAST Battle of the BLANDS Finalists Unve...

Out of 4,000+ entries, MySpace and Verizon Wireless have managed to choose 5 super-slick, relatively generic, readily-radio-deployable (or mobile, or ...

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Working Toward Media-Planning Convergence
Media

Working Toward Media-Planning Convergence

20y Tessa Wegert

Working Toward Media-Planning Convergence

Interactive or traditional, planners and buyers can reach new heights of expertise. All it takes is a little motivation from media convergence. Read M...

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Hasbro Takes Transformers Mobile
Media

Hasbro Takes Transformers Mobile

20y Kevin Newcomb

Hasbro Takes Transformers Mobile

Glu Mobile has signed a deal to bring the toy and video characters to mobile phones. Read More...

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High-Powered Internet Users Identified as Online News Consumers
Audience

High-Powered Internet Users Identified as Online News Consumers

20y Enid Burns

High-Powered Internet Users Identified as Online N...

Internet users consume a mix of off- and online media, some broadband users are more aggressive in online consumption. Read More...

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'60 Minutes' Goes to Yahoo!; Buick Sponsors
Media

'60 Minutes' Goes to Yahoo!; Buick Sponsors

20y Zachary Rodgers

'60 Minutes' Goes to Yahoo!; Buick Sponsors

Yahoo! News Head Neil Budde says a joint microsite marks a new direction for the portal's content partnerships. Read More...

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Miva Adds Desktop Search Distributor
Media

Miva Adds Desktop Search Distributor

20y Kevin Newcomb

Miva Adds Desktop Search Distributor

Intellext's Watson contextual desktop search tool will begin showing Miva's pay-per-click ads. Read More...

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How Good Is Goodmail?
Email

How Good Is Goodmail?

20y Derek Harding

How Good Is Goodmail?

The pros and cons of Goodmail's paid e-mail delivery system. Read More

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Analytics Group Takes Stand Against Spyware
Media

Analytics Group Takes Stand Against Spyware

20y Kevin Newcomb

Analytics Group Takes Stand Against Spyware

The Web Analytics Association's statement of principles aims to distance cookies used in analytics from spyware applications. Read More...

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Globalizing Mobile Marketing
Media

Globalizing Mobile Marketing

20y Laura Marriott

Globalizing Mobile Marketing

Is North American mobile marketing behind or ahead of European mobile marketing? And does it matter? Read More...

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Ads in Directory Assistance Text Messages
Media

Ads in Directory Assistance Text Messages

20y Pamela Parker

Ads in Directory Assistance Text Messages

We've been watching everyone's local-search-via-text-messaging services for just such a thing, and finally it's happening, if only in the U.K Read Mor...

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Yahoo! Publisher Network: for U.S. Eyes Only
Media

Yahoo! Publisher Network: for U.S. Eyes Only

20y Pamela Parker

Yahoo! Publisher Network: for U.S. Eyes Only

How does a small publisher display Web pages, or, more specifically, ads, to a U.S Read More...

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Advertisers, Advertisers, Advertisers
Media

Advertisers, Advertisers, Advertisers

20y Pamela Parker

Advertisers, Advertisers, Advertisers

"The bedrock of Microsoft had been getting after developers to extend our platform Read More...

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Yahoo Developing Display Ad/Search Integration
Media

Yahoo Developing Display Ad/Search Integration

20y Rebecca Lieb

Yahoo Developing Display Ad/Search Integration

Over lunch today, Yahoo's Ron Belanger told me what Yahoo's working to develop next: a more off-the-shelf product offering integrating search and disp...

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Pepsi: Combine Media and Brand Relevance
Media

Pepsi: Combine Media and Brand Relevance

20y Rebecca Lieb

Pepsi: Combine Media and Brand Relevance

Pepsi gets that they're not in control . Anotonio Lucio, SVP insights and innovation, is talking CGM right now at the Conference on Marketing Read Mor...

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E-Mail Help for a Help Desk Company
Email

E-Mail Help for a Help Desk Company

20y Karen Gedney

E-Mail Help for a Help Desk Company

A case study for moving more of B2B marketing to e-mail. Read More...

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Behavioral Targeting in Asia
Data insights

Behavioral Targeting in Asia

20y David Rittenhouse

Behavioral Targeting in Asia

Revenue Science has partnered with DAC to bring behavioral targeting to Japan. Read More...

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Claria Puts Its Adware Products Up for Sale
Media

Claria Puts Its Adware Products Up for Sale

20y Kate Kaye

Claria Puts Its Adware Products Up for Sale

Claria is in talks with potential buyers to unload its adware assets by Q2 of this year. Read More...

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ANA Marketers: Our TV Spots Are Tanking
Media

ANA Marketers: Our TV Spots Are Tanking

20y Zachary Rodgers

ANA Marketers: Our TV Spots Are Tanking

Television is an ever less attractive target for ad spending, according to a survey of marketers who collectively control $20 billion. Read More...

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Clicks Come With First Exposures to Ads
Media

Clicks Come With First Exposures to Ads

20y Enid Burns

Clicks Come With First Exposures to Ads

New study finds that most researchers click in the first few page views. Read More...

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Execs & Accounts for March 22, 2006
Media

Execs & Accounts for March 22, 2006

20y Zachary Rodgers

Execs & Accounts for March 22, 2006

Hearst staffs up at new digital unit; Carat Fusion's Treffiletti departs; Atmosphere BBDO hires managing director of client services. Read More...

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Starbucks Dips Toe in Web Waters for World Water Day
Media

Starbucks Dips Toe in Web Waters for World Water Day

20y Kate Kaye

Starbucks Dips Toe in Web Waters for World Water D...

To promote today's World Water Day walk events throughout the U.S., Starbucks and its bottled water brand Ethos have developed Web components to a pri...

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25 Things I Love About Google
Search

25 Things I Love About Google

20y Danny Sullivan

25 Things I Love About Google

How do I love Google? Let me count the 25 ways into my heart. Part one of a two-part series. Read More...

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Barber-Generated Advertising
Media

Barber-Generated Advertising

20y Pamela Parker

Barber-Generated Advertising

Moufle , a friend of mine and avid Flickr-r, spotted this great piece of barber-generated advertising, presumably on a "menu" on a barber's wall Read ...

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Big Brands Downplay Interactive in Vegas
Media

Big Brands Downplay Interactive in Vegas

20y Rebecca Lieb

Big Brands Downplay Interactive in Vegas

Spent this morning listening to heavyweight marketers talk about their brands and plans at The Conference On Marketing in Las Vegas, where I'm speakin...

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