Execs & Accounts for March 17, 2006
Media

Execs & Accounts for March 17, 2006

20y Zachary Rodgers

Execs & Accounts for March 17, 2006

Federated Media receives funding, adds to board; Squeaky Wheel launches site for SoBe Life Water; aQuantive hires Wisehart as CFO. Read More...

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Verizon Wireless Provides SXSW Concert Footage, Enhances Music Offerings
Media

Verizon Wireless Provides SXSW Concert Footage, Enhances Music Offerings

20y Kate Kaye

Verizon Wireless Provides SXSW Concert Footage, En...

Verizon Wireless is making SXSW concert footage available to itsmobile video subscribers, and, like its competitors, building its music library. Read ...

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Viral Video Inverted
Media

Viral Video Inverted

20y Dorian Sweet

Viral Video Inverted

Why has viral video become TV content's new form? Is this the future of online advertising? Read More...

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Measuring and Analyzing Persuasion Scenarios
Analytics

Measuring and Analyzing Persuasion Scenarios

20y Bryan Eisenberg

Measuring and Analyzing Persuasion Scenarios

Why, in Web analytics, does no one ask, "Why?" Read More...

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Epic Records to Feature Artists on Xbox Live
Media

Epic Records to Feature Artists on Xbox Live

20y Enid Burns

Epic Records to Feature Artists on Xbox Live

Artist of the Month program on Xbox Live will showcase Epic Records recording artists each month for a year. Read More...

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Click Fraud: An Industry Crisis?
Paid Search

Click Fraud: An Industry Crisis?

20y Kevin Lee

Click Fraud: An Industry Crisis?

Google will pay up to $90 million to advertisers for click fraud. Here's how to determine if you should be among them. Read More...

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Growth in Ad Spending Led by Internet in 2005
Media

Growth in Ad Spending Led by Internet in 2005

20y Enid Burns

Growth in Ad Spending Led by Internet in 2005

Advertising on the Internet increased by 23.3 percent in 2005, compared to the previous year Read More...

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'Crash the Trailer' on Road to Canonization
Media

'Crash the Trailer' on Road to Canonization

20y Zachary Rodgers

'Crash the Trailer' on Road to Canonization

Last year didn't have a breakaway viral in the way 2004 did with Subservient Chicken, but New Line's "Crash the Trailer" edit yourself into the movie ...

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Direct Revenue Settles Adware Suit
Media

Direct Revenue Settles Adware Suit

20y Kevin Newcomb

Direct Revenue Settles Adware Suit

Illinois class action suit ends with promises to reform and $300,000 in attorneys' fees. Read More...

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Boston University Reaches Alumni with Video Podcasts
Media

Boston University Reaches Alumni with Video Podcasts

20y Enid Burns

Boston University Reaches Alumni with Video Podcas...

Boston University will begin distributing video podcasts of athleticevents to reach off-campus followers. Read More...

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Targeting Local Audiences with Search, Part 3: Google Local
Local

Targeting Local Audiences with Search, Part 3: Google Local

20y Phil Stelter

Targeting Local Audiences with Search, Part 3: Goo...

What are the current and emerging opportunities for local marketers on the major search engines? Part three of a series. Read More...

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Converge Your Off- and Online Media Plans
Media

Converge Your Off- and Online Media Plans

20y Tessa Wegert

Converge Your Off- and Online Media Plans

Offline and online media are so intertwined. Ignore one at your peril. Read More...

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Scripps Picks Up UK Home Services Vertical
Media

Scripps Picks Up UK Home Services Vertical

20y Kevin Newcomb

Scripps Picks Up UK Home Services Vertical

For $366 million, uSwitch will join Shopzilla in Scripps' interactive media division. Read More...

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Windows Live Ad Tests Underway
Media

Windows Live Ad Tests Underway

20y Kevin Newcomb

Windows Live Ad Tests Underway

Targeted ads in Microsoft Office Live, Windows Live Mail and MSN Spaces are now in beta in several markets. Read More...

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Search the Senators
Media

Search the Senators

20y Kate Kaye

Search the Senators

From "John Bolton" to "Cindy Sheehan," the practice of buying search keywords based on the names of public figures is becoming a more and more popular...

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Campaign (Joy) Schtick
Media

Campaign (Joy) Schtick

20y Kate Kaye

Campaign (Joy) Schtick

While we're waiting for the '06 online campaign hilarity to heat up here in the states, a viral vid from Dutch labour party (PvdA) candidate Wouter Bo...

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Bluefly's Handbag Catfight
Media

Bluefly's Handbag Catfight

20y Rebecca Lieb

Bluefly's Handbag Catfight

Bluefly's launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway Read More...

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Mapping the E-Mail Deliverability Chain
Email

Mapping the E-Mail Deliverability Chain

20y Kirill Popov and Loren McDonald

Mapping the E-Mail Deliverability Chain

There are no fewer than 20 hurdles standing between the "send" button and your recipients’ inboxes. Read More...

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DoubleClick Close to Buying Falk
Media

DoubleClick Close to Buying Falk

20y Zachary Rodgers

DoubleClick Close to Buying Falk

A deal is imminent, though nothing's been signed, according to a source familiar with the matter. Read More...

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Calif. Lawmaker to Hold Hearings on AOL E-Mail Plan
Media

Calif. Lawmaker to Hold Hearings on AOL E-Mail Plan

20y Pamela Parker

Calif. Lawmaker to Hold Hearings on AOL E-Mail Pla...

State Senator Dean Florez is also drafting legislation to stop or discourage the ISP. Read More...

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Execs & Accounts for March 15, 2006
Media

Execs & Accounts for March 15, 2006

20y Zachary Rodgers

Execs & Accounts for March 15, 2006

MindShare Interaction names managing director; Beyond Interactive founder launches Silverfox; Ammo hires Gary Stein away from Nielsen BuzzMetrics. Rea...

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SEO Mailbag: Search Engine Spam and SEM Salaries
Search

SEO Mailbag: Search Engine Spam and SEM Salaries

20y P.J. Fusco

SEO Mailbag: Search Engine Spam and SEM Salaries

Answers to some frequently asked questions on reporting search engine spam, plus salary expectations for search marketers. Read More...

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Up-and-Coming E-Marketing Channels
Marketing

Up-and-Coming E-Marketing Channels

20y Dave Evans

Up-and-Coming E-Marketing Channels

There are fundamental shifts in how marketers approach e-marketing through the new social channels. Read More...

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Regional Realty Company Shifts Ad Strategy
Media

Regional Realty Company Shifts Ad Strategy

20y Kate Kaye

Regional Realty Company Shifts Ad Strategy

The move online by home-seekers and traditional media partners was a catalyst for the Minnesota-based real estate firm's year-long multimedia effort. ...

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AOL's In2TV Launches with Advertisers
Media

AOL's In2TV Launches with Advertisers

20y rumo

AOL's In2TV Launches with Advertisers

A new broadband channel will carry classic WB Shows like "Kung Fu" and "Growing Pains." It launches with numerous advertisers. Read More...

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Targeting Behavior? Think Purchase Cycle
Data insights

Targeting Behavior? Think Purchase Cycle

20y Andy Chen

Targeting Behavior? Think Purchase Cycle

Behavioral targeting can be more relevant for high purchase-involvement products. Read More...

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Another day, another acquisition. Or 2. Or 3.
Media

Another day, another acquisition. Or 2. Or 3.

20y Pamela Parker

Another day, another acquisition. Or 2. Or 3.

Here's today's media/tech acquisition round up Read More...

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