Retail is pouring money into AI while sitting on data it has never truly used. That gap sets up most of the failures to come. Manuel Neto has spent ye...
View articleAI is often sold to small brands as the great equalizer. The pitch says a 12-person team can finally operate like a 1,200-person one. Katie Omstead, P...
View articleHelloFresh serves roughly a billion meals a year. That sounds like the ceiling of a category it helped invent. Assaf Ronen does not read it that way. ...
View articleThe $300 billion skincare industry has a problem it rarely says out loud. Over-the-counter skincare cannot legally change your skin. The moment a topi...
View articleWhile most mattress brands still compete on coil counts and pillow tops, Saatva has spent the last few years competing in the Olympics. For a luxury b...
View articleAccording to AlixPartners’ Consumer Sentiment Index, a survey of 9,000 US consumers, service as a shopping priority increased 34% year over year...
View articleFragrance does not do before and after. It cannot show a transformation, fix a problem, or explain itself in the language of performance beauty. For m...
View articleMost beauty brands treat professionals as a distribution channel. They court them at trade shows, offer wholesale pricing, and hope the endorsement fo...
View articleThe fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
View articleLauren Sherman had been CMO of Ruggable for a matter of weeks when she made the call. The brand was over-indexed in channels with diminishing returns,...
View articleWhen Saatva CEO Ron Rudzin watched coverage of the Paris Olympics, he read that athletes were unhappy with their sleeping arrangements in the village....
View articleThe budget line tells you everything. Right now, across most DTC and omnichannel brands, CTV spending sits inside the brand budget. The measurement mo...
View articleWhen generative AI made content production essentially free, it also made brand indistinction nearly universal. The result, now visible across virtual...
View articleKnow Your Customer Before You Know Your Channel Multiple sessions on day 2 came back to the same starting point: you cannot build community, pick the ...
View articleAI came up in almost every room today. It was not the real subject. The real subject was identity: whether a brand knows what it stands for clearly en...
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