Finding the right formula for an integrated marketing campaign is tricky, especially when two elements are squarely at odds with each other but equall...
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View articleI've written a couple of pieces regarding the booming Eastern European online ad market recently, but entering those markets as a Western firm isn't a...
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View articleEstimate is more upbeat than IAB numbers released earlier this week. Read More...
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View articleA massive evolution in mobile services and devices should make mobile an absolution marketer's paradise. Read More...
View articleBehavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room fo...
View articleLast month I had the pleasure of interviewing representatives of the FTC, Google's Public Policy division, and the Network Advertising Initiative abou...
View articleA debate over the sector's size could potentially result in better e-mail experiences for consumers. Here's why. Read More...
View articleLocal business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do. Read More...
View articleAfter less than a year in operation, daily food and drink newsletter Tasting Table is building its sales team and concocting new, unique opportunities...
View articleI just got off the phone with someone representing the newly-launched Real Warriors effort , an initiative intended "to promote the processes of build...
View articleThere's paid media, there's earned media, and there's burned media Read More...
View articleMobile marketing is far more than advertising. Five dimensions to bring to your mobile plan. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleHow can you find a copywriter who can boost your bottom-line results? Read More...
View articleMore advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Read More...
View articleTips for using authentication and branding to avoid the junk folder. Read More...
View articleWidgets are a cost-effective link-building tactic even in a tough economy. Here are the nuts and bolts of using these software applications to build S...
View article.jpeg" src="http://blog.clickz.com/OreoFacebook.jpeg" width="262" height="382" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /> ...
View articleDigital marketing executives at MillerCoors and Kraft Foods explain how their old-time brands play in a social world. Read More...
View articleEight factors that marketers must consider when developing a direct-response ad campaign for the Web. Read More...
View articleNon-personally identifiable data arguments and privacy policy disclosures of behavioral ad targeting practices may not satisfy federal regulators or l...
View articleExecutives from interactive ad agency and marketing tech companies weigh in on pay-for-performance, Twitter, crowdsourcing, and more. Read More...
View articleCanada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Read More...
View articleTechnology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Read More...
View articleU.K. mobile ad spend reached £28.6 million in 2008, growing by more than 99 percent year on year, according to the IAB's first Mobile Advertising Expe...
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