After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...
View articleAt ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...
View articleWhat makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...
View articleAn always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleUp to 60 per cent of global digital marketing investment is being wasted, due to fraudulent or artificial web activity and more than half of online ad...
View articleLondon's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...
View articleBrad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...
View articleFacebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleThe women’s interest channel, promising to tell stories from a female perspective, sees Unilever coming on board as brand partner. Read More...
View articleMobile devices will become the main platform for watching online video by next year, according to a report by ZenithOptimedia. Read More...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleIn Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleThe UK has spent £4.7bn on advertising during the first quarter of 2015, with Advertising Association figures suggesting that British spending will ov...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
View articleTwitter has apologised for throwing a frat-themed party at the company’s San Francisco headquarters. Read More...
View articleTech giant Huawei has announced an increase in smartphone sales of 36% in the first half of the year. The company’s overall revenue has grown 30% to £...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleAmazon’s first-ever Prime Day failed to overtake Black Friday as the preferred shopping day of the year, according to data from ad tech firm Magnetic....
View articleWhen it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to sh...
View articleIn this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...
View articleOne overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Read...
View articleMore than 14 million people in the UK log onto photo-sharing app Instagram at least once a month, marking the first time the social network has ever b...
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