The marketing and technology company added behavioral targeting to its services, a move with big implications for the burgeoning sector. Read More...
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View articleRevenue Science scoops up two new clients as online behavioral ad targeting grows apace. Read More...
View articleUnderstand the warning signs before customers delete or unsubscribe from your e-mail communications. A new survey sheds insight on how to read them. R...
View articleOur interactive media buyer rides off -- not into the sunset, but the sunrise. Read More...
View articleUPDATE: The new feature positions local businesses on Yahoo! Maps, a move with implications for the giant portal's local search marketing strategy. Re...
View articleThe site, which compiles news stories and presents them by location and subject, launches today. Read More...
View articleBobVila.com comes under fire in the first lawsuit filed under the federal anti-spam law. Read More...
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View articleNew Year's resolutions have come and gone. What's really going to happen this year? Read More...
View articleClickZ's Search Engine Watch released its annual list of outstanding Web search services for 2003. Your favorites are among them, but there were also ...
View articleLocal Search Add-on to ComScore's qSearch; Jupiter: SEM Investments Way Up in 2004; European SEM Alliance Launches. Read More...
View articleSome social networking sites are looking past premium services and pure advertising to a model that introduces groups with shared affinities to brand ...
View articlePolitical candidates have learned to market themselves online. Read More...
View articleHow PR pros use the medium to deliver the message. Read More
View articleIt promises to be a very good year for searchers. Read More
View articleModem Media names interactive veteran to lead its San Francisco office; Gray Television taps WorldNow for locally-branded desktop alert systems; Forbe...
View articleHow to make better PowerPoint presentations, and why they should never be posted on your site. Read More...
View articleMardi Gras is great preparation for an interactive media buyer poised to penetrate the upfront. Read More...
View articleTechnology from Viewpoint will let the publisher play video ads 'in-page.' Read More...
View articleAn unexamined, unintended -- but potentially serious and costly -- drawback to e-mail postage. Read More...
View articleOscar voting supported in new SMS campaign; Premium news alerts from ABC. Read More...
View articleIt's impossible to block spam without inadvertently catching some legitimate e-mail, experts agreed, but the problem can be contained. Read More...
View articleCouple Internet power with direct-marketing efficiency. Read More...
View articleUPDATE: Yahoo! turned on its very own algorithmic search function Wednesday. Industry-watchers are impressed. Read More...
View articleWould advertisers await an invitation from consumers before letting loose their messaging? Read More...
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