Storage Continues To Have A Prominent Place
Marketing

Storage Continues To Have A Prominent Place

24y ClickZ Stats Staff

Storage Continues To Have A Prominent Place

Revenues for the Singapore's storage management software marketincreased by US$5 million in 2001, said IDC. Read More...

View article
Trust Is in the Details
Audience

Trust Is in the Details

24y Robyn Greenspan

Trust Is in the Details

Many Internet users and online consumers are looking at sites with skeptical eyes, and questioning the credibility of Web content. Read More...

View article
Execs and Accounts for June 21, 2002
Media

Execs and Accounts for June 21, 2002

24y Zachary Rodgers

Execs and Accounts for June 21, 2002

EyeBlaster launches an interactive campaign; Pro Active International and CoolCapital jointly launch a new media consultancy for the public sector; Ra...

View article
Spam Insanity: The New Normal?
Email

Spam Insanity: The New Normal?

24y Edward Grossman

Spam Insanity: The New Normal?

Not yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Read More...

View article
A Shadow of its Former Self, @D:Tech LA Closes
Media

A Shadow of its Former Self, @D:Tech LA Closes

24y Christopher Saunders

A Shadow of its Former Self, @D:Tech LA Closes

The online ad industry's biggest show refocuses on the small things. Read More...

View article
’A’ Is for Append
Email

’A’ Is for Append

24y Jeanne Jennings

’A’ Is for Append

Despite new standards, appending email addresses is a questionable practice. Read More...

View article
Text Links: The Forgotten Placement
Media

Text Links: The Forgotten Placement

24y Tessa Wegert

Text Links: The Forgotten Placement

Pity the poor text link, which garners not a fraction of the attention it so richly deserves. Read More...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

A study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....

View article
The Ordinary Marketer
Email

The Ordinary Marketer

24y Chris Maher

The Ordinary Marketer

Marketing shouldn't be about the occasional one-off print ad or quickie campaign. To be successful, you need to incorporate winning techniques into yo...

View article
A Solution to the Multichannel Challenge: Smart Submission
Media

A Solution to the Multichannel Challenge: Smart Submission

24y Len Ellis

A Solution to the Multichannel Challenge: Smart Su...

Unify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...

View article
What's In A Name?
Search

What's In A Name?

24y Danny Sullivan

What's In A Name?

RealNames's demise: pioneering idea, questionable execution. Read More

View article
Seven Skills You Need to Manage Your Web Site
Marketing

Seven Skills You Need to Manage Your Web Site

24y Gerry McGovern

Seven Skills You Need to Manage Your Web Site

Whether you manage an intranet or an e-commerce Web site, these are the seven skills you need to master. Read More...

View article
Fighting Spam: It’s All About the Opt-In
Email

Fighting Spam: It’s All About the Opt-In

24y Paul Soltoff

Fighting Spam: It’s All About the Opt-In

You may end up with a smaller database, but the future of the industry is at stake. Read More...

View article
Execs and Accounts for June 17, 2002
Media

Execs and Accounts for June 17, 2002

24y Zachary Rodgers

Execs and Accounts for June 17, 2002

Agency.com launches a site for The Make-A-Wish Foundation of North Texas; DailyCandy names Adrienne Becker chief executive officer; Eagle Email tapped...

View article
Macromedia Blogs and the Death of the 'Official Story'
Marketing

Macromedia Blogs and the Death of the 'Official Story'

24y Sean Carton

Macromedia Blogs and the Death of the 'Official St...

The latest Internet trend du jour is behind one of the most innovative marketing strategies being deployed today. Why? Because it's honest. Read More...

View article
The Color of Money (and Your Site)
Analytics

The Color of Money (and Your Site)

24y Bryan Eisenberg

The Color of Money (and Your Site)

In the black and tickled pink! Color is a persuasion tool. Use it to improve your conversion rate. Read More...

View article
California: A Wireless Powerhouse
Audience

California: A Wireless Powerhouse

24y Tom Hespos

California: A Wireless Powerhouse

An industry report says the state has a significant presence insatellites, 802.11 services, integrated circuits, and fixed wireless/free space optics....

View article
The Mysterious Underperforming AOL Email
Email

The Mysterious Underperforming AOL Email

24y Heidi Anderson

The Mysterious Underperforming AOL Email

Getting confusing open rate numbers when sending HTML emails to AOL users? Join the club. Then, discover the solution. Read More...

View article
What Do You Recommend?
Media

What Do You Recommend?

24y Tessa Wegert

What Do You Recommend?

When planning an online advertising campaign, what determines which ad formats and placements a media buyer recommends to her clients? Read More...

View article
Still Rearing Its Ugly Head: HTML Versus Text
Email

Still Rearing Its Ugly Head: HTML Versus Text

24y Debbie Weil

Still Rearing Its Ugly Head: HTML Versus Text

You might think this question has been hashed to death. It hasn’t. Read More...

View article
Making Money on Free Music
Audience

Making Money on Free Music

24y Robyn Greenspan

Making Money on Free Music

The American file-swapping population swells to 19 percent; Eminem'sCD debuts at number one; and the digital audio product industry is expected to boo...

View article
Execs and Accounts for June 12, 2002
Media

Execs and Accounts for June 12, 2002

24y Zachary Rodgers

Execs and Accounts for June 12, 2002

Millward Brown makes two executive hires; Wunderman tapped by Pfizer to provide strategic thinking and database services; CCMR Advertising/Marketing C...

View article
The Importance of Cross-Media Measurement
Marketing

The Importance of Cross-Media Measurement

24y Jeffrey Graham

The Importance of Cross-Media Measurement

Cross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys. Read More...

View article
Cash-Strapped MindArrow Inks Financing Deal
Media

Cash-Strapped MindArrow Inks Financing Deal

24y Christopher Saunders

Cash-Strapped MindArrow Inks Financing Deal

UPDATE: It's good news for the VC outlook in online marketing, while the firm gains needed funds and an influential new board member. Read More...

View article
E-Commerce - Color It Green
Audience

E-Commerce - Color It Green

24y Beth Cox

E-Commerce - Color It Green

More than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry gro...

View article
Test Versus Control, Part 1
Analytics

Test Versus Control, Part 1

24y Mark Sakalosky

Test Versus Control, Part 1

This is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...

View article
Email SWOT
Email

Email SWOT

24y Jackie Gallogly and Lynne Rolls

Email SWOT

The good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...

View article
Flash Flood Rising
Marketing

Flash Flood Rising

24y Eric Picard

Flash Flood Rising

You've heard the basics, but the details are even more dramatic. Here's why the latest version of Macromedia's animation software could bring signific...

View article