U.S. online sales decreased from $4.0 billion in September to $3.6 billion in October, according to the NRF/Forrester Online Retail Index. This raises...
View articleWhen you send an email, you should be thinking of ways to wriggle into your prospects’ long-term memory. An immediate response may be nice, Bryan beli...
View articleAppending offline data to email addresses has proven to be an impossible task, because email lists are an eroding asset. Read More...
View articlePrepaid performance deals may be all the rage in affiliate circles, but they don't make much sense to Jason. Read More...
View articleIf it ain't broke, don't fix it. Rebecca weighs in on the redesign everyone's talking about. Read More...
View articleA significant increase in the number shoppers at toy sites during the week ending Nov. 11 has led analysts to declare that week the beginning of the h...
View articleIT budgets in the United States increased in 2001, but not nearly as much they were forecast to rise back in January of 2001. Read More...
View articleYou may have the raw data, but unless you get a creative brief that provides true insights into your audience, your copywriting inevitably suffers. Re...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleIn the seventh part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses five must-haves for a successful newsletter...
View articleA certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to ...
View articleA report by eMarketer expects a record quarter for online consumer spending in the fourth quarter of 2001, and more than 14 million more shoppers than...
View articleIt's not a surprise that a Jupiter Media Metrix study found the time spent using instant messaging applications was up 48 percent at home in the past ...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In this two-part series, Eric w...
View articleMessage over medium. The threat of anthrax could deter people from opening direct mail pieces, even from brands they've trusted all their lives. If ma...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View articleSend email to your snail mail list -- even if you don’t know your customers’ addresses in cyberspace? Yes, it is possible! Here are the how-tos and th...
View articleNo more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get...
View articleNearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad ne...
View articleMore small businesses are relying on the Internet, especially for customer service and communications, according to a survey by Verizon. Read More...
View articleAs a marketer, you're looking to build a warm, trusting relationship with your customers. What better way to do that than to communicate with them on ...
View articleWhen do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped of...
View articleNearly 30 percent of business people could be classified as pirating software using a variety of electronic methods, according to a survey by the Soft...
View articleAlmost three-quarters of the online buyers in the United States have not viewed, created or purchased from an online gift registry, according to resea...
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