If you're looking to fill your client's or boss's inbox with a load of e-clippings, or if you monitor more than three or four web sites, start the mil...
View article"A well-written sales letter is an amalgam of sales psychology, word manipulation, and mechanical application." Truer words were never spoken. When it...
View articleThe online retail world has less than stellar customer support. And most companies realize it when this is the case. They even try to fix it. But for ...
View articleWhile affiliate programs are an excellent way to generate additional revenue, increase page views, and generate brand awareness for a product or servi...
View articleEvery industry has its buzzwords. But Internet businesses and their public relations/marketing mavens have taken that concept to new highs - or lows. ...
View articleIn today's Internet job market, there are just too many choices. The word onthe street is that there has never been a better time in history to look f...
View articleBack in October, Michael discussed several steps you can take for selling ads on your site, such as pricing, common ad sizes, and technical issues. Hi...
View articleImagine someone approached you on the street, opened his coat and, displaying his pendant range of Rolexes, said, "PSST! Wanna buy a watch?" Would you...
View articleThe size of the business-to-business e-commerce market is far greater than is commonly reported, according to The Boston Consulting Group, and Electro...
View articleQuick! Name a web site you saw advertised on TV over the past month that's not Amazon.com! Having a tough time remembering just who allthose commercia...
View articleOne-quarter of attempted holiday purchases over the Internet typically end without a sale being made, according to a study by Andersen Consulting. Rea...
View articleContent Delivery Service Providers (CDSPs), those that look to speed the delivery of Internet content, will grow to a $875 million market by 2003. Rea...
View articleCustomer loyalty is one of those elusive qualities that every company strives to achieve. While many companies have repeat customers, very few attain ...
View articleCable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...
View articleSometimes web businesses miss out on the most effective and cheapest method of web site promotion - search engine positioning. The 10th GVU Study says...
View articleKim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...
View articleIf you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...
View articleMedical, dental, 401Ks, stock options, and... intranet rebates? If your corporate culture allows it, this may be the next company perk coming your way...
View articleUnlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...
View articleAdvertisers and media companies have long salivated over the gold-mine marketing potential of the Internet. To many marketers, the Internet is a mediu...
View articleOn December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...
View articleHow strong is the marriage between the Internet and airline travel sites? A lot stronger than the one between travel agents and consumers, according t...
View articleSo you want to be the Deepak of The New Economy and the darling of the conferences? Chris gives you a 12-step guide to e-guru-dom. With advice like: M...
View articleYou're probably among the 90 percent of people who've tried registering a domain name and been rejected. That's a catastrophe if the name you tried to...
View article'Tis the season! Love and peace, joy and goodwill towards all abound. It's that most wonderful time of the year when people turn away from hate and st...
View articleTraditionally, we use marketing research firms to survey a market by telephone or mail, but these are not traditional times. The fast pace of the Inte...
View articleIt's the holiday season, so here's a freebie Internet strategy: Become a gamer. That's right, a stay-up-all-night-playing, while-away-your-days-waitin...
View article