WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
View articleEffective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
View articleApps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleCreating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...
View articleIn advance of his session at ClickZ Live Chicago, we spoke with Shawn O’Neal, vice president of marketing data and analytics at Unilever about the imp...
View articleContent marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back. Read Mo...
View articleBig data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...
View articleThere is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...
View articleU.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital adverti...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleIt's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...
View articleInnovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...
View articleMarketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...
View articleDigital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital...
View articleAs advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...
View articleDuring Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...
View articleMobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...
View articleUsing the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
View articleWhen it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...
View articleMany marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...
View articleSoft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...
View articleConsider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...
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