If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Read More...
View articleWithout products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...
View articleIn this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...
View articleThe snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with sele...
View articleNorwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...
View articleLimiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Read...
View articleWhen companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleEmployees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...
View articleAPAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...
View articleUber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleMcKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...
View articleLocation-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...
View articleAs marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleThe e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...
View articleMarketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleFacebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...
View articleWith rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
View articleCasting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleConsumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...
View articleIn advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
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