With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...
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View articleIn honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...
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View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleAs sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...
View articleNow that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...
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View articleThe latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the p...
View articleEvery brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleEven in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a ...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleEven though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...
View articleAs a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...
View articleWhat perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View articleUber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...
View articleThese days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...
View articleWhile "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...
View articleFollow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...
View articleUser-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleReal-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...
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