While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular...
View articleThe home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boos...
View articleBrands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...
View articleThe World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's ...
View articleWhen webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement bett...
View articleMarketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and pl...
View articleMarketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleA look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....
View articleA new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their...
View articleEmotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpf...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleAlthough marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is stil...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleIn order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say ...
View articleWithout developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Read More...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
View articleMarketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Rea...
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleNew innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...
View articleIn order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development t...
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