Mobile marketing firms might have released novel technologies and solutions but here are three well-tested tactics retailers could engage consumers an...
View articleSeries centers on diner talk between David Koechner and comedians like Jason Bateman. Read More...
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View articleTexas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Read More...
View articleIt's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Read More...
View articleA new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Read More...
View articleNew unit will facilitate production and audience development for content producers. Read More...
View articleGoogle's mobile OS overtakes RIM's BlackBerry as most popular in the U.S. Read More...
View articleWant to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...
View articleIndependence versus network affiliation is suddenly a cause for bragging rights. Read More...
View articleVoIP firm hopes to capitalize on high user engagement rates with premium rich media executions. Read More...
View articleNetwork enables contextual advertising and re-targeting for multi-location brands. Read More...
View articleA Q&A with Chris Davey, senior vice president and managing director of SapientNitro. Read More...
View articleAfter ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Read More...
View articleBrands need to care about Android, BlackBerry, and, yes, Nokia. Read More...
View articleUsers streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Read More...
View articleEighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Read More...
View articleA look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Read More...
View articleFollowing its acquisition of Mobclix the company will run its own exchange and power third party ones. Read More...
View articleWill publishers adopt them? Will consumers like them? Read More...
View articleClients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice. Read Mor...
View articleStartup hopes to power real-time, data-driven media opportunities across mobile and tablet devices, as well as connected TVs. Read More...
View articleTrident Gum took center stage on Oscar night with a social media widget and site sponsorship on PerezHilton.com. Read More...
View article10 percent of the brand's site traffic is credited to music service. Read More...
View articleNew technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...
View articleLongtime sales exec Mark Ellis will leave AOL. Read More...
View articleChicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Read More...
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