How do you establish the minimum number of impressions for an untested product? This issue comes up frequently -- not just with new types of media. Ev...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleSlashed budgets are no excuse not to celebrate your product launch. The team member who is nailed to the desk might appreciate a pet for company. How ...
View articleThose of us evangelizing rich media since the days when the Internet Advertising Bureau (IAB) didn't even acknowledge its existence are now in a posit...
View articleEverything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
View articleIt's been a long time coming, but streaming media is finally hitting its stride. More and more reports say "streamies," those who access streaming med...
View articleWhat does the Internet sound like? No, we're not talking about MP3 or the like. What does the voice of Internet writing sound like? For one, it tends ...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleWe'll say it upfront: Documentation isn't sexy. No bells or whistles. You're not going to wow the cocktail crowd by talking about it. But it CAN incre...
View articleBill once again dons his Nostradamus hat to finish up his rich media predictions for 2001. Needless to say, he's bullish on broadband, hot on cable mo...
View articleConsumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...
View articleIt's been an exciting year. Almost too much so! We've seen a lot of Internet start-upscrash and burn. Investment money is drying up. And sites are rea...
View articleMobile portals and wireless ASPs will find it difficult to dominate the mobile Internet services market in the same way that their fixed-line brethren...
View articleSusan thinks she's pretty good at giving instructions. So why did her son once wear the same shirt for three days? Why have her adult students gotten ...
View articleBefore TV, advertising consisted of price, item, and benefits messaging in outdoor signs, print media, and radio. When advertisers wanted more informa...
View articleLet's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...
View articleIf you're a small-business owner, you know that credit card fraud is rife... and what a bite chargeback penalties can take out of your revenues. What ...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleTaking a "code-and-fix" approach to development is quite common in small companies - you see it all the time in start-ups. And you can understand why....
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleTom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
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