Windows Phone 7: When Will Consumers Decide It's Time?
Media

Windows Phone 7: When Will Consumers Decide It's Time?

14y Andrew Solmssen

Windows Phone 7: When Will Consumers Decide It's T...

There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Read More...

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Kraft Mobile App Downloads Triple Since Dropping Fee
Media

Kraft Mobile App Downloads Triple Since Dropping Fee

14y Christopher Heine

Kraft Mobile App Downloads Triple Since Dropping F...

CPG exec dishes on mobile strategy and Shopkick. Read More...

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Microsoft Weighs Ad Options for Skype
Media

Microsoft Weighs Ad Options for Skype

14y Anna Maria Virzi

Microsoft Weighs Ad Options for Skype

At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...

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BrightTag Gets $15 Million in VC
Display Advertising

BrightTag Gets $15 Million in VC

14y Anna Maria Virzi

BrightTag Gets $15 Million in VC

Ad tag management firm's clients include the Gap and the Obama campaign. Read More...

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Waiting for That Year of Mobile - An Indian Perspective
Asia

Waiting for That Year of Mobile - An Indian Perspective

14y RP Singh

Waiting for That Year of Mobile - An Indian Perspe...

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...

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Mobile Shopping Co Bee Media Buys Location Tech Firm
Marketing

Mobile Shopping Co Bee Media Buys Location Tech Firm

14y Anna Maria Virzi

Mobile Shopping Co Bee Media Buys Location Tech Fi...

Round up: Bee Media Buys Adcentricity; Moat gets investment. Read More...

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Eliminate Media Fragmentation and Make Clients Happy
Display Advertising

Eliminate Media Fragmentation and Make Clients Happy

14y Larry Allen

Eliminate Media Fragmentation and Make Clients Hap...

Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Read More...

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Former Apple Exec Helps Foursquare With Ads
Local

Former Apple Exec Helps Foursquare With Ads

14y Christopher Heine

Former Apple Exec Helps Foursquare With Ads

Sales vet Steven Rosenblatt is working closely with geo-social app. Read More...

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The AMPT Effect
Media

The AMPT Effect

14y Melinda Krueger

The AMPT Effect

How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise. Read More...

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Google to Measure: Did Anyone See Your Ad?
Display Advertising

Google to Measure: Did Anyone See Your Ad?

14y Anna Maria Virzi

Google to Measure: Did Anyone See Your Ad?

Marketers praise Google's new tools, but question whether they will be effective enough. Read More...

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5 Ways to Add Value to Your Banner Ads
Media

5 Ways to Add Value to Your Banner Ads

14y Tessa Wegert

5 Ways to Add Value to Your Banner Ads

Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys. Read More...

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Digital Wallets Beyond the Money
Media

Digital Wallets Beyond the Money

14y Daniel Israel

Digital Wallets Beyond the Money

How the clash of old businesses and new technologies could derail mobile payments. Read More...

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Coca-Cola: Spotify Partnership Is 'Limitless'
Media

Coca-Cola: Spotify Partnership Is 'Limitless'

14y Christopher Heine

Coca-Cola: Spotify Partnership Is 'Limitless'

McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Read More...

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Yahoo's Q1 Display Ad Sales Down 2%
Display Advertising

Yahoo's Q1 Display Ad Sales Down 2%

14y Christopher Heine

Yahoo's Q1 Display Ad Sales Down 2%

Display advertising fell for a second consecutive quarter; search revenue up by 3 percent. Read More...

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Omnicom Media Group China to Acquire NIM Digital
Asia

Omnicom Media Group China to Acquire NIM Digital

14y Anna Maria Virzi

Omnicom Media Group China to Acquire NIM Digital

Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year. Read More...

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Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Media

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

14y Anna Maria Virzi

Hulu: Advertisers Pay Only When 100% of Ad Is Stre...

Online video service subscriptions also reach 2 million. Read More...

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4 Mobile Trends to Watch
Media

4 Mobile Trends to Watch

14y Jessica Richards

4 Mobile Trends to Watch

Data capturing, adaptable content, social media, and activation. Read More...

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Tribal DDB CEO Calls 'B.S.' on Gaming Ads
Display Advertising

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

14y Christopher Heine

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

Paul Gunning says firms like Zynga and EA are missing big opportunities. Read More...

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AOL Adopts Nielsen GRP for Video Ads
Media

AOL Adopts Nielsen GRP for Video Ads

14y Susan Kuchinskas

AOL Adopts Nielsen GRP for Video Ads

AOL advertisers will only pay for percentage of target audience actually hit. Read More...

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Pandora Local Ads Not Just for Car Dealers
Media

Pandora Local Ads Not Just for Car Dealers

14y Kate Kaye

Pandora Local Ads Not Just for Car Dealers

Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service. Read More...

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K-Swiss Doubles Down on Digital
Display Advertising

K-Swiss Doubles Down on Digital

14y Christopher Heine

K-Swiss Doubles Down on Digital

Its agency of record, Mile 9, talks about targeting hardcore runners online. Read More...

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What Is Next for Digital Publishing?
Media

What Is Next for Digital Publishing?

14y Jeanniey Mullen

What Is Next for Digital Publishing?

These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishin...

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Think Globally, Act Mobile-ly
Media

Think Globally, Act Mobile-ly

14y Joe Laszlo

Think Globally, Act Mobile-ly

Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting. Read More...

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Google CEO Douses Acquisition Talk
Display Advertising

Google CEO Douses Acquisition Talk

14y Christopher Heine

Google CEO Douses Acquisition Talk

Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Read More...

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MediaMind 24/7 Partnership Could Lead to TV Integration
Media

MediaMind 24/7 Partnership Could Lead to TV Integration

14y Susan Kuchinskas

MediaMind 24/7 Partnership Could Lead to TV Integr...

The partnership could form basis of a global advertising delivery system for TV and web ads. Read More...

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Nielsen: Most Black Americans 'OK' With Mobile Ads
Data insights

Nielsen: Most Black Americans 'OK' With Mobile Ads

14y Christopher Heine

Nielsen: Most Black Americans 'OK' With Mobile Ads

Survey also shows preferences for multimedia ads. Read More...

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ClickZ Promotes Kate Kaye, Christopher Heine
Media

ClickZ Promotes Kate Kaye, Christopher Heine

14y Team ClickZ

ClickZ Promotes Kate Kaye, Christopher Heine

Journalists named to new roles covering digital marketing and advertising. Read More...

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