Let's admit the truth: We're building the web with confederate money. The power and the terror of the Internet economy is that huge amounts of confede...
View articleDisney's Go Network -- which encompasses ABCNEWS.com, Disney.com, ESPN.com, and Mr. Showbiz, along with the Go.com portal site Wednesday started-up an...
View articleE-tailing executives say Santa is bringing loads of orders this year, according to IDC, but a number of surveys suggest he should add better return po...
View articleCellmania.com, an e-commerce sitethat sells wireless products like phones and pagers, on Wednesday signed anagreement to become a Yahoo! merchantand g...
View articleNews Corp.'s New York Post ,whose NYPost.com Web site gets 12.3million monthly page views, Tuesday signed a deal for PopMail.com to provide it with pe...
View articleBack in the good old days of online advertising, the greatest data point ever offered a brand manager engaging the online medium for the first time wa...
View articleFew doubt that online commerce is driving the U.S. economy and will drive the global economy well into the 21st century. The online marketer, armed wi...
View articleInteractive advertising and direct marketing firm L90 has expanded itsnetwork by adding four new Web properties -- Campus Pipeline, Scour, the Sega of...
View articleA week ago Dana wrote about how conservatives face internal conflicts over political issues raised by the Internet. Today Dana takes a look at similar...
View articleInternet Tradeline, which builds"Point and Shop" online stores for small businesses, on Tuesday inked dealswith ShopNow.com and WeTheShoppers.com that...
View articleAs part of an effort to boost its business-to-business offerings,interactive ad company 24/7 Media isbuilding a network that will let advertisers targ...
View articleFoxSports.com and NTN Communications have struck a deal tocreate a co-branded version of QB1, a gamein which players watching a match-up on television...
View articleInsurance comparison service Quotesmith.com on Tuesday said it'slaunching a three-year $100 million multi-media ad campaign on January 1,with televisi...
View articleCookies are an aspect of the web that have caused more discussion and confusion than anyone ever imagined. Those tiny bits of data that web sites stor...
View articleCBS and iWon.com, the portal in which the TV networkhas a majority stake, on Tuesday launched "Club CBS", a loyalty programthat rewards viewers of CBS...
View articleAuction giant eBay Tuesday said it hasinked a deal with Broadbase Softwarefor the data analysis company to help it target, acquire, and retain itsonli...
View articleThe emergence of the Internet has brought the old-fashioned practice of grocery delivery front and center. Entire companies like Webvan and Streamline...
View article"A well-written sales letter is an amalgam of sales psychology, word manipulation, and mechanical application." Truer words were never spoken. When it...
View articleAn interesting debate is developing in email marketing between those who've been burned by the charge of spamming and those who believe targeting make...
View articleIf you're looking to fill your client's or boss's inbox with a load of e-clippings, or if you monitor more than three or four web sites, start the mil...
View articleEver have trouble getting your ideas across to advertisers? You might be failing to communicate with them in their own communication style. Anne's sna...
View articleWhy doesn't the Net make it easier to buy groceries? Sure, in some large cities you can use Peapod.com and Webvan.com. But how come we can't order gro...
View articleThe online retail world has less than stellar customer support. And most companies realize it when this is the case. They even try to fix it. But for ...
View articleAdwise USA, an ad network that providesISPs with the capability of serving ads in pop-up windows, this week closeda $2.3 million round of financing, l...
View articleWhile affiliate programs are an excellent way to generate additional revenue, increase page views, and generate brand awareness for a product or servi...
View articleA few years ago the time came, as it does in many families, when Dana had to tell his daughter Robin the "truth" about Santa Claus. So he wrote her a ...
View articleEvery industry has its buzzwords. But Internet businesses and their public relations/marketing mavens have taken that concept to new highs - or lows. ...
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