Fallon McElligott Wins $40 Million govWorks.com Account
Media

Fallon McElligott Wins $40 Million govWorks.com Account

27y Beth Cox

Fallon McElligott Wins $40 Million govWorks.com Ac...

Fallon McElligott New York was selected asagency of record for govWorks.com, a new Internet company thatis launching a nationwide service to create di...

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ACNielsen, NetRatings Plan Global Net Measurement Service
Media

ACNielsen, NetRatings Plan Global Net Measurement Service

27y Beth Cox

ACNielsen, NetRatings Plan Global Net Measurement ...

Market research companyACNielsen Corp. and NetRatings Inc.formed a joint venture tolaunch a global service for tracking audiences, advertising and use...

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SF Interactive Redesigns NASCAR Silicon Speedway Site
Media

SF Interactive Redesigns NASCAR Silicon Speedway Site

27y Beth Cox

SF Interactive Redesigns NASCAR Silicon Speedway S...

SF Interactive partnered with SiliconEntertainment to redesign the NASCAR Silicon Motor Speedway Web site. Read More...

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Worlds.com Signed to Build 3D Yankees Site
Media

Worlds.com Signed to Build 3D Yankees Site

27y Beth Cox

Worlds.com Signed to Build 3D Yankees Site

Worlds.com, a provider of 3D Internettechnology and content, said it has signed an agreement to create and hostNYYankeesWorld.com, "the first real 3D ...

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Happy MSN Day
Media

Happy MSN Day

27y Dana Blankenhorn

Happy MSN Day

It's MSN Day! Have you sent your cards and gotten your gifts? Have they been spread under your PC with care, in hope that St. Bill soon will be there?...

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Strategic Advertising On A Dot Com Budget
Marketing

Strategic Advertising On A Dot Com Budget

27y Michelle Ellis

Strategic Advertising On A Dot Com Budget

Most consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...

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Toppling Goliath: An Online Roadmap
Marketing

Toppling Goliath: An Online Roadmap

27y Bobbie Halfin

Toppling Goliath: An Online Roadmap

Amazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...

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Puerta Bella Launches Campaign on DoubleClick
Media

Puerta Bella Launches Campaign on DoubleClick

27y Beth Cox

Puerta Bella Launches Campaign on DoubleClick

Furniture and gifts retailer Puerta Bella said it is launching anadvertising campaign program through DoubleClick's Network of premium brandsites. Rea...

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Comet Cursor Reaches 10 Million Users
Media

Comet Cursor Reaches 10 Million Users

27y Beth Cox

Comet Cursor Reaches 10 Million Users

Comet Systems, makers of thepatent-pending cursorchanging technology, said its Comet Cursor has logged its 10 millionth uniqueuser after one year, and...

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New Buying Models In The Wind?
Media

New Buying Models In The Wind?

27y Tom Hespos

New Buying Models In The Wind?

If Excite plans to change the way it sells advertising in 2000, it changes the way they do business. Tom says he hasn't heard from Excite directly on ...

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Gentry Communications Selected by New Career Portal
Media

Gentry Communications Selected by New Career Portal

27y Beth Cox

Gentry Communications Selected by New Career Porta...

Start-up career portal Superhireway.com selected Gentry Communications as its agency ofrecord for marketing and communications counseling. Read More...

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Network Direct Partners with JHD Enterprises
Media

Network Direct Partners with JHD Enterprises

27y Beth Cox

Network Direct Partners with JHD Enterprises

Direct marketing firm NetworkDirect said it has addedinteractive public relations firm JHD Enterprises to its network ofresource partners. Read More...

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Encarta Account Lands at Quantum Leap
Media

Encarta Account Lands at Quantum Leap

27y Beth Cox

Encarta Account Lands at Quantum Leap

Quantum Leap Communications Inc. has anumber of online advertising and e-mail marketing assignments for Microsoft'sEncarta brand. Read More...

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Beautyscene.com Selects Lot21 and frierson mee + kraft
Media

Beautyscene.com Selects Lot21 and frierson mee + kraft

27y Beth Cox

Beautyscene.com Selects Lot21 and frierson mee + k...

Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to providestrategic marketing, a...

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HotBot Integrates LexiQuest Technology
Media

HotBot Integrates LexiQuest Technology

27y Beth Cox

HotBot Integrates LexiQuest Technology

Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling adverti...

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Straw Dogs And Straw Men
Media

Straw Dogs And Straw Men

27y Dana Blankenhorn

Straw Dogs And Straw Men

"Oh Jeesh, you're not going to talk about that Patrick Naughton thing, are you?" Not really. Dana really talks about how the fast, final fall of one o...

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EDGAR Online Names ORB Digital as AOR
Media

EDGAR Online Names ORB Digital as AOR

27y Beth Cox

EDGAR Online Names ORB Digital as AOR

SEC data provider EDGAR Online Inc. signed with ORB Digital as its advertisingagency of record. Read More...

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Report: CNet May Raise Ad Rates
Media

Report: CNet May Raise Ad Rates

27y Beth Cox

Report: CNet May Raise Ad Rates

CNet Inc. reportedly will raise advertisingrates 15 percent to 20 percent, and the move is being construed by someanalysts as a sign that Internet lea...

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Avenue A Forms Strategic Partnership Program
Media

Avenue A Forms Strategic Partnership Program

27y Beth Cox

Avenue A Forms Strategic Partnership Program

Interactive agency Avenue A Inc. launched a new servicedesigned to enable its clients to minimize risk and maximizereturn-on-investment (ROI) on high-...

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Kirshenbaum Bond & Partners Wins $12 Million Account
Media

Kirshenbaum Bond & Partners Wins $12 Million Account

27y Beth Cox

Kirshenbaum Bond & Partners Wins $12 Million Accou...

ExpressAutoparts.Com Inc. said itawarded its $12 million combined off-line and online integratedcommunications account to Kirshenbaum Bond & Partners....

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It's Beginning to Look Like an E-Christmas
Audience

It's Beginning to Look Like an E-Christmas

27y Michael Pastore

It's Beginning to Look Like an E-Christmas

GartnerGroup's Dataquest has weighed in with its projection for online holiday spending. They predict $12.2 billion, up from $4.5 billion in 1998. Rea...

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Industry Standard Hires Modem Media
Media

Industry Standard Hires Modem Media

27y Beth Cox

Industry Standard Hires Modem Media

The San Francisco office of Modem Media. Poppe Tyson has beenretained by The Industry Standard Web services group to spearhead theaddition of new serv...

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The Pulse Of Customer Feedback
Marketing

The Pulse Of Customer Feedback

27y Sean Carton

The Pulse Of Customer Feedback

The real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...

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SFM Media Wins GT Interactive, mySimon Accounts
Media

SFM Media Wins GT Interactive, mySimon Accounts

27y Beth Cox

SFM Media Wins GT Interactive, mySimon Accounts

SFM Media LLC has been awarded the mediaplanning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of thed...

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Eisnor Interactive Opens New Offices
Media

Eisnor Interactive Opens New Offices

27y Beth Cox

Eisnor Interactive Opens New Offices

Off-line guerrilla marketer Eisnor Interactive Inc. opened new officesinBoston and San Francisco. Read More...

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Holiday Sales Could Lift Online Spending
Audience

Holiday Sales Could Lift Online Spending

27y Michael Pastore

Holiday Sales Could Lift Online Spending

Consumers will spend $6 billion online during the months of November and December 1999, according to research by Jupiter Communications. If all goes w...

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Making Stone Soup
Media

Making Stone Soup

27y Jim Meskauskas

Making Stone Soup

Once upon a time, somewhere in the Western United States, there was a great famine. People jealously hoarded whatever targeted impressions they could ...

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