A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
View articleWith its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...
View articleIn order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...
View articleHelloFlo's hilarious fake period video has had over 20 million views since it went live last week. Read More...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleMedia watchdog Ofcom has reported that the number of people using websites and apps to read the news now exceeds numbers reading newspapers for the fi...
View articleA recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...
View articleA study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Read More...
View articleCheck out the first of our three interviews from IDM's recent Knowledge & Networking event. Here, .rising catches up with the event chair, Nick Br...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleA sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Read More...
View articleBy contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...
View articleHere are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleGoogle's annual invite-only developer conference, Google I/O, kicks off with a total of 80 sessions on the agenda. In what may be the most glaringly o...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleEven if you don't like football, or the World Cup, you will have heard about Luis Suarez's "biting incident" - because it is INSANE. Here are our top ...
View articleCookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...
View articleThe definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...
View articleThe ads began rolling out today, as Facebook seeks to increase engagement. Read More...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
View articleThe Guardian is among one of the first to integrate its platform into Google Glass tech. Read More...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleNivea's Protégé sunscreen ad won the mobile category at the Cannes Lions International Festival of Creativity. Here's why it did so well. Read More...
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