Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
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View articleThe new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...
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View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
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View articleIn the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleThe mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...
View articleThe combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...
View articleSummertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...
View articleStructured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content prod...
View articleWith the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Rea...
View articleAfter experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleThe European Court of Justice has ruled that Google can be required to delete links to public records even when the records themselves are allowed to ...
View articleUse onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Read More...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleWhile English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...
View articleThe four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...
View articleIn 2013, display ad spend grew by 23% globally, but how much do most advertisers really understand about the value of display advertising and how to ...
View articleThe proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...
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