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CDP vs DMP vs CRM
Whitepaper | CRM

CDP vs DMP vs CRM

6y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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7 Secrets of the Data-Driven CMO
Whitepaper | Data-Driven Marketing

7 Secrets of the Data-Driven CMO

6y

7 Secrets of the Data-Driven CMO

Marketing organizations are making major moves into analytics technology – many of them for the first time.  Read More...

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How to Turn Your Website Into a Lead Generation Machine
Whitepaper | Lead generation

How to Turn Your Website Into a Lead Generation Machine

7y

How to Turn Your Website Into a Lead Generation Ma...

At this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...

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