CMOs are investing heavily in artificial intelligence (AI), with a quarter planning to spend as much as $100 million on AI technologies in 2017. Obvio...
View resourceGAFA is an acronym commonly used for four of the tech giants in the US: Google, Apple, Facebook, and Amazon. In the battle to gain market share, acqui...
View resourceDespite predictions of its downfall, email still delivers the highest ROI of any direct marketing channel. But, for it to be effective, it must be don...
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